IT Company Takes a Mulligan on Tiger Woods, Pulls Sponsorship
IT Company Takes a Mulligan on Tiger Woods, Pulls Sponsorship
Posted 12/15/2009 at 4:38am
| by Paul Lilly
2
Comments
Print
Tiger Woods isn't hurting for sponsors, but one he'll have to do without is Accenture, a technology services and outsourcing firm. The IT company is the first of Tiger Woods' sponsors to drop him ever since his personal life became one of the biggest topics in sports.
"For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family," Accenture wrote in a statement posted on its website.
The company added that it will "immediately transition to a new advertising campaign," one which will launch later in 2010 and without Tiger Woods.
More like this
Tekzel
December 16, 2009 at 11:24am
There are serious consequences to living a life in the public eye, its not all big money and fast cars. You have to try harder than us mere mortals to not do stupid shit.
Connect with MaximumPC
Featured Content
We introduce Intel's latest class of tablet killers and review 4 of the first Ultra...
Where have all the memorable videogame enemies gone?
This month's issue
Feature
11 Hardware Hacks
Feature
Overclock Your CPU
How-To
Supercharge Your Smartphone
Build It
A Powerful $830 Rig
Most Commented Articles
Latest Max PC Tweets
- maximumpc: Here's what the @horse_ebooks bookmarklet (http://t.co/brE6898A) does to Maximum PC: http://t.co/Y6OhO6zk12 hours 3 min ago
- maximumpc: Microsoft on Patents: Can't We All Just Get Along? http://t.co/g0vginvG14 hours 24 min ago
- maximumpc: Google Drive Cloud Storage: Is Google Preparing To Muscle In On Dropbox? http://t.co/lCWzeYmS14 hours 49 min ago
