HP Exec Describes Printing Market as "Healthy"
HP Exec Describes Printing Market as "Healthy"
Posted 12/24/2009 at 5:08am
| by Paul Lilly
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According to Hewlett-Packard's Executive Vice President Vyomesh Joshi, the printing market is doing just fine, remains "healthy," and is on track for a recovery in 2010.
"2009 was a difficult year for printing hardware," Joshi said. "But supplies sales were fine. What that means is that printing is healthy -- even with economic pressure, customers are still printing the content."
HP is the world's largest printer maker, but has posted five quarters of declining sales in its most profitable business, BusinessWeek.com reports. Unfazed, Joshi says he plans to win market share from competitors, such as Lexmark and Kodak, while at the same time trimming costs. His goal is to drive profit margins to 15-17 percent in 2010.
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MeTo
December 24, 2009 at 7:59am
The only complaint i have with printers is the High cost of ink. Some times it is cheaper to buy a printer with ink on sale then to buy ink cartridges. HP needs to work on that.
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