Google Grabs Travel Firm for $700 Million
Google Grabs Travel Firm for $700 Million
Posted 07/05/2010 at 5:12am
| by Paul Lilly
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According to Google, "almost half of all airline tickets are sold online," so the sultan of search went and acquired flight information software company ITA Software, Inc. for a cool $700 million in cash.
"ITA's very talented team has created an impressive product to organize flight information," said Eric Schmidt, Chairman and CEO of Google. "Their technology opens exciting possibilities for us to create new ways for users to more easily find flight information online, and we're looking forward to welcoming them to Google."
Google plans to capitalize on the acquisition by creating new flight search tools designed to streamline the process of finding and sifting through flight information for would-be travelers. The deal, which was approved by both companies, will eventually make Google a direct competitor to Travelocity, Expedia, Orbitz, and other online flight search engines.
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AbleSmith
May 11, 2011 at 3:58am
I think this is the great news for google fans and users, one more feather in googles cap. We were not aware about the same. Thanks for sharing the great post. Pushkar Fair
Ashton2091
July 05, 2010 at 10:40am
some folks have a love hate relationship with google. regardless, i think google is the most absolute ambitious...umm...company (?) so far. i mean, it used to just be a search engine and in so little time has become a ginourmous powerhouse. and the best part is that the services they they off...get this...are actually useful! how cool is that? buying ITA will definitely help them. i'm sure you will just be able to google up ticket prices with broad and accurate information on the fly. no pun intended. i must say...i am also proud of microsoft for putting so much into bing.
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