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Not that Big Blue's ego needs any more stroking, but according to a new survey, IBM is trusted by consumers more than any other IT company when it comes to securing and protecting personal information and overall privacy.
"We are honored to be recognized by consumers as the most trusted business-to-business company in Ponemon Institute's survey," said Harriet Pearson, vice president, Security Counsel and Chief Privacy Officer at IBM. "As data rapidly moves from the desktop to the cloud, consumers are more aware and concerned than ever about the security and privacy of their personal and sensitive information. IBMers worldwide are committed to delivering trusted and secure technologies, services and solutions that protect the privacy of our clients' most valuable and critical assets and operations.
On a related note, the study reported that 41 percent of consumers feel they have control over their personal information, which is down from 45 percent last year, and 56 percent from 2006. Identity theft ranked as the top concern and a major factor in brand trust diminishment, while half of those surveyed said notice of a data breach was a big factor.
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JohnP
March 15, 2010 at 2:01pm
I remember when I worked for HP that we used to have that kind of reputation... All it takes is to lose focus on your core customers and try to grow the company to please the stockholders and POOF! Sinking revenues and poor reputation.
