Bing Earns Respect of Search Marketers

Posted 06/10/2010 at 4:57am | by Paul Lilly

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Google might still dominate the search market share, but it's no longer a solo act. And if you needed any more proof that Bing, for all intents and purposes, has been a success thus far, search marketers are starting to take notice.

"Now we're in a situation where we're going to have Bing powering up to 30 percent of the market," said Danny Sullivan, a search engine expert.

Bing isn't quite at the 30 percent market share mark just yet, but that's expected to change once the Bing-Yahoo integration kicks offs.

"That's nothing to sneeze at," said Janet Driscoll Miller, president and CEO of SearchMojo. "It's going to be a two-engine world int he future, where you'll have Bing and Google to worry about as SEOs [search engine optimizers]."

Working to Microsoft's advantage, Bing has a couple of features of interest to marketers that aren't yet on Google. When a user rolls over results, for example, a preview box pops up with more information about the website, and that's something site marketers will have some control over.