AT&T the Latest to Break Up with Tiger Woods
AT&T the Latest to Break Up with Tiger Woods
Posted 01/04/2010 at 6:04am
| by Paul Lilly
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A little less than three weeks ago, technology and services outsourcing firm Accenture took a took a mulligan on Tiger Woods and pulled its sponsorship of the adulterous golfer. Now AT&T, along with at least two other companies, are doing the same, Bloomberg.com reports.
"We are ending our sponsorship agreement with Tiger Woods and wish him well," Michael Coe, a spokesman for the biggest U.S. phone company, said in an email.
Investors in Woods' sponsors are said to have lost as much as $12 billion since reports of the scandal broke, according to researchers at the University of California at Davis. But unlike Accenture, which built its marketing around Woods before ending its six-year relationship, AT&T had only been planting its logo on Woods' golf bag since last February, as well as had sponsored his annual Tiger Jam benefit concerts.
Image Credit: CrunchGear
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COMMANDER_COOK
January 05, 2010 at 3:43am
AT&T dropped support for tiger huh?
They're pretty good at dropping stuff.
nekollx
January 05, 2010 at 10:46am
guess their eyeingthe new Albino Golfer Leopard Forrest
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mesiah
January 04, 2010 at 11:18pm
Strange, As a company that is constantly letting down people that they have entered into a legally binding relationship with... I figured they would understand where tiger is coming from.
Tekzel
January 04, 2010 at 8:42pm
As absolutely HILARIOUS as I find this whole situation, I think its kind of idiotic that these companies are taking his personal life so... personally. Although, I guess as a "spokesperson" his image is part of his trade.
I haven't read the whole story, can't be bothered since it is none of my business. He didn't murder, rape, or do some other "really bad thing", did he? He... just... cheated on his wife. While I personally find that deplorable, I am not his wife so why should I care?
People and their ridiculous celebrity worship.
nekollx
January 04, 2010 at 11:01am
wow thin skinned aren't we AT&T? Tiger has a spotless record in FOREVER, then bam his FIRST SCANDEL EVER and the sponsors cant drop him fast enough.
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Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
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