How To: Make Your Photos Pop with Selective Desaturation
After carefully brushing away at my car, I came away with this.
You’ll notice slight errors on some of the corners of the car. This can be easily corrected by switching back to a black brush ‘D’, zooming way in, and correcting the mistakes.

You can zoom nearly infinitely with Photoshop, so don’t be afraid to realllllly get in there to correct your colors.
It's much easier to notice even the tiniest errors when you're magnified by 9 times.
After a couple of minutes of touching up, this is what I came away with.
Remember, when using layer masks to achieve this effect, alternating between black and white brushes and exercising patience is key.
2. The Pen Tool
The Pen Tool can be a little daunting for people upon initial use, but learning to master it can truly open a lot of creative doors for future projects. The pen tool allows you to accurately trace nearly anything. The importance of a thorough trace? Well, if you’ve got a situation like this one, a proper trace will ensure you ‘color inside the lines’ so-to-speak.
The pen tool works a lot like a connect-the-dot puzzle. Put your cursor where you’d like to begin and click once. A small square will appear. Your next click will connect that initial square to another square, and so on. You’ll notice, however, that the line between each of the squares is straight, which in turn makes it quite hard to trace a car (or any object) with curves.
In order to get the hang of using the pen tool, open this image. (Note: If you’ve already had experience using the pen tool, skip ahead a couple of paragraphs, as this will simply cover the basic concepts.) We’re going to try and make an accurate outline of this pen. In order to do, let’s start around the middle, just underneath the cap. Select the pen tool and make your first selection. Since you’re connecting your points in a straight line, scroll along the length of the pen and connect your first two points by simply clicking once. Continue towards the end of the pen.

Uh oh. Now we have a problem. The tip of the pen is curved, and the pen tool only seems to connect in straight lines. We’re going to have to curve the line. How is this done? First, draw and connect two points from the one side to the other, as shown below.
Every line drawn by the pen tool can be curved or warped in any way you see fit. In this particular instance, left click the center of the line you’ve just drawn to create a new point in the middle of the line. Now hold CTRL to access your pens warping tool. This should change your icon from a pen icon to a mouse icon. Grab that middle point, and pull it outwards so it properly warps to fit the curved end of the pen. You’ve just curved your first line!

Just to make sure you’re getting it, let’s finish the trace.