U.S. Consumers Are Interested in 3DTV’s but don’t Want to Pay for it
3DTV’s have been all the rage (at least if the TV manufacturers are to be believed), but a recent Nielsen survey suggests that people are indeed interested in 3D, but can’t seem to justify paying extra for it.
Nielsen, along with the Cable & Television Association for Marketing have finished off the first comprehensive study complete with focus groups in which they learned that the lack of content along, with the goofy glasses all add up to a feature nobody seems to be willing to pay for until 3D programming becomes more common place.
The numbers look a bit better when it comes to gamers with close to 71% of regular and hardcore gamers describing themselves as interested in 3D, but the limited availability of content continues to be a “marketing challenge” for 3D display manufacturers.
Are you saving up your dimes to buy a 3DTV?
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September 14, 2010 at 11:37pm
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WindowsXP
September 13, 2010 at 12:49am
I see 3DTV's too much of a gimmick. If I want to see a 3D movie and get the experience then I can go to IMAX. Im far too young to be like old grandpa who doesnt like his old chair replaced, but I see no real point. Even if it is without headaches, the experience is pertty much a cherry on top.
Home theaters and setups are perfectly ok without 3D TV.
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schneider1492
September 13, 2010 at 12:14am
its a gimmick! the prices are outrageous, why blow $1000 more to have 3D when its more troublesome to ware those stupid glasses than its worth. i don't think it will pick up in games ether as immersion seems dead. hears my idea of what to do with a 240Hz tv and a pair of shutter glasses, make it so 2 people looking at the same screen see 2 completely different things. could you imagine instead of playing split screen you get the full 55" of realestate to your self, and so does the person next to you. two people could watch different channels on the same tv.
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Keith E. Whisman
September 12, 2010 at 4:31pm
Its not that we don't want to pay for it, its that we don't have the cold hard cash for it right now. There is a difference between wanting something and needing something, especially when your in financial trouble
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ThunderBolt
September 12, 2010 at 1:55pm
... wanted 3DTV. But then I thought I wouldn't even use it. I also saw a showcase in Sears, and was not impressed. That's why I decided to buy a 55" Samusng LED 6k series, instead of the 8k. No 3D, but better quality.
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Walnut
September 11, 2010 at 11:07pm
That graph seems to indicate that people are much less likely to want a 3DTV after actually viewing one. That can't be good news for the industry.
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thesmilies
September 12, 2010 at 1:43pm
That's exactly what the graph indicates. People see the TVs and lose interest.
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Baer
September 11, 2010 at 5:32pm
IMHO, Avitar was very good (the slightly hiddden political message sucked) but most of the other 3D movies I have seen really were not that good as if they were depending on the 3D effect instead of the story. If the story is not good enough for repeat viewing then why bother?
I am not going to replace my two big HD TV's to go to 3D. I also am not happy with the 120 Hz monitors available as they have those annoying glossy reflective screens. The industry is like the U S congress, not listning to its consitiuents.
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