Nvidia Puts on Poker Face, Shrugs Off CPU Graphics
Nvidia Puts on Poker Face, Shrugs Off CPU Graphics
Posted 10/04/2010 at 8:13am
| by Paul Lilly
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It's pretty clear both Intel and AMD envision a future where CPUs with integrated graphics play a big role in the entry-level and mainstream markets. So how does Nvidia feel about this? In short, the graphics chip maker isn't sweating it.
"If [Intel and AMD] succeed we will raise the bar," said Ujesh Desai, VP of Marketing for Nvidia. "Even if [CPU graphics] don't succeed we will raise the bar, that is what we do."
It's safe to say that Nvidia doesn't see the entry-level discrete graphics market drying up any time soon, no matter how much heat Intel and AMD try to apply. It will start with Intel's Sandy Bridge platform, which is scheduled to ship in "high volume" early next year, followed by AMD's long delayed Fusion architecture.
Image Credit: deviantart.com
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gruvsf
October 04, 2010 at 4:45pm
I'm glad someone said it too. I still have a worthless Sony VIAO laptop that the entire GPU unit was replaced for free by Sony and two days after when trying to launch a video on VLC player, the new GPU replacement (8400M) fried again and now I have another doorstop. Thanks nVidia! I'm only buying AMD GPUs from now on. Fool me once, shame on you, fool me twice...
Caboose
October 04, 2010 at 11:42am
nVidia could be on the brink of bankrupsy, bleeding employees and money, and GPU on a CPU is running strong, and they'll STILL think that it's a bad idea...
kevaskous
October 04, 2010 at 10:11am
That's big talk coming from a company who hasn't raised much but their prices/heat/power req's in years and years.
TheQuestian
October 04, 2010 at 11:20am
Really? I think that's a little disingenuous.
Sure, they have raised their prices/heat/power requirements over time, but so has AMD. High-end users and Dream Machine builders are still grabbing them by the handful; that's because they have the performance to back it up. Yes, some NVIDIA-faithful will buy anything green, but reviewers have almost universally been singing the praises of the GTX 460 at the mid-range price point. The GTX 480 represents the fastest single GPU on the planet, currently. Of course, with its heat output and power draw, it's not for everyone. But really, what is?
NVIDIA's 'Go Big Or Go Home,' philosophy may not be popular with everyone, but they certainly make their point and have their place. Until AMD sort out their CrossFire scaling and "driver issues", NVIDIA will present a welcome alternative for many PC builders.
Edit: Posted by a happy XFX Radeon 5850 owner.
kevaskous
October 04, 2010 at 11:45am
Power is not innovation, they have pioneered very little, please reffer to MaxPC to see ATI's history. nvidia makes fast cards, sometimes, but they hardly "raise the bar" so you really flat out missed the point.
Point being, it's easy to do something better when you have someone else to learn the mistakes from, they have made some, but few notable innovations in their history, except being the biggest prat in the GPu industry, innovated that quite well.
snapple00
October 04, 2010 at 8:33pm
Its weird how you have two blocks of text, yet your post doesn't even say anything at all.
You sound like an Apple advertisement: "Yes, innovation here, innovate there. We innovate the new innovation to innovate"
Jeffredo
October 04, 2010 at 12:39pm
and drivers they're entire history sometimes with game changing new generations (Gefore 256, 8800 GTX) and at the least very strong performance (Geforce 2/3/4 series). They also produced great motherboard chipsets for quite some time (and I'm disappointed they stopped). I don't think you can discount they're contributions or history anymore than someone else discounting ATI's. Your opinion of what you believe to be their corporate mindset is just that, an opinion. I don't think they are going out of their way to act "prattish" any more than any other corporate consumer entity.
They may be whistling in the dark right now, but then again they may have more insight into the threat Sandy Bridge and Fusion represent than you or I do and I doubt they're going to sit idling by and be relegated to the dustbin of history.
Caboose
October 04, 2010 at 2:41pm
THEIR (posessive) chipsets were crap! I'm very glad that they stopped. I found AMD chipsets to be much better, even AMD's RAID support is better.
THEY'RE (they are) better off sticking to producing desktop GPU's, mobile parts that melt and bring in class action lawsuits, and bitching about how the CPU is dead tech and the future is the GPU...
kevaskous
October 04, 2010 at 2:53pm
I'm glad someone said it, i couldn't be bothered to argue with NV fanbois.
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