Do Budget Asus PCs Jeopardize Company's Reputation?
Do Budget Asus PCs Jeopardize Company's Reputation?
Posted 08/05/2010 at 8:59am
| by Paul Lilly
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It's not uncommon for PC makers to dabble in both the low- and high-end markets, and every spot in between, but should Asus target the budget crowd, channel vendors believe the company could risk its reputation and damage its brand image, Digitimes reports.
So what's the big fuss? Those who feel this way point to the recent launch of an Asus-branded all-in-one PC selling for about $375 in Taiwan, the lowest price for such a machine so far. Up to this point, channel vendors say Asus has pushed its products as boutique items, not blue light specials.
Naturally, Asus doesn't see it the same way and said that the low-cost all-in-one is simply to fill market demand. But there's yet another explanation floating around, with some analysts saying Asus could be saddled with surplus components and is trying to make the best of a bad situation by moving lower cost products.
Image Credit: Asus
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axiomatic
August 06, 2010 at 12:33pm
The only thing that jeopardizes ASUS reputation is the farce that their support divisions are. Even as an advanced user I find their whole process assinine and ineffective.
aviaggio
August 05, 2010 at 3:17pm
They should be more concerned with Asus branding on crappy hardware they don't make, like monitors and DVD burners.
Maybe Asus has realized that in this economy being a high-end boutique niche is not really the best for their bottom line.
Trooper_One
August 05, 2010 at 12:57pm
They already have a budget brand Asrock. Why not use that name to promote budget PC's? It'll not rub on the Asus brand and might even elevate the Asrock brand.
Wareagle
August 05, 2010 at 11:32am
Spin off another brand name for the cheap-o products. For example:
- Toyota/Scion
- Alienware/HP
- Acer/eMachines
- etc.
Lhot
August 05, 2010 at 9:45am
I'm an AMD fan and ASUS motherboard fan...at least until the ASUS M4N82 Deluxe motherboard...it has various issues in uncommon areas. Most of all I've noticed a much more 'closed-mouth attitude' from ASUS Tech Support, which is a first for me in regards to ASUS.
Seems to me there are 3 kinds of PC's...desktops....some form of laptop and the latest....the netpad revolution. What's more they seem to occupy twp price niches...the disposable version of any computer...aka...less than $700 and the lead-lined-basement-NORAD-like world conquest PC. I ofc prefer the 2nd version although it has a greater initial cost....it tuns out to be cheaper in the long run. Especially if you've just been through 3-4 laptop-ish devices, and the desktop battle hardened NORAD emplacemnt, is still chugging along.
Short version: You get what you pay for... :)
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