Valve's Newell: “Piracy Is Basically A Non-Issue for Our Company”
Piracy's a scourge. It's had PC gaming pressed up against the ropes for years, remorselessly wailing away in what's easily one of tech history's most casualty ridden “victimless” crimes. It's sent countless developers fleeing for consoles' comparitively cash-green pastures -- whether their assumptions were erroneous or not. So, how in the hell do we beat it? Well, in addition to previously discovered methods -- which include “Dunno," “Give up,” and "Have a good sob" -- there's now “Be Valve.”
“If a pirate offers a product anywhere in the world, 24/7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate's service is more valuable. Most DRM solutions diminish the value of the product by either directly restricting a customers use or by creating uncertainty,” Valve's Gabe Newell explained to The Cambridge Student.
“Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company. For example, prior to entering the Russian market, we were told that Russia was a waste of time because everyone would pirate our products. Russia is now about to become our largest market in Europe.”
Convenience? Excellent service? Value? Oh, well this is just fantastic! We've discovered another bullet point for our list of piracy avoidance schemes: “Don't be Origin.”