Good Old Games Relaunches as GOG, Takes Aim at Steam Sales for Devaluing Games
Good Old Games is no more. Last time anyone said that, there were a lot more robes and hoods involved. This time, though, no one's gazing into the Internet's fiery maw and foretelling their own doom. Instead, this is more of a phoenix-rises-from-the-ashes-and-also-realizes-that-Machinarium-is-pretty-rad scenario – you know, just like in mythology. Newer big-budget games and indies will soon begin appearing on the rechristened service, with Trine 2 and The Whispered World already available and completely DRM-free. So then, why now? The short version, somewhat surprisingly, is Steam sales.
“I believe a huge majority of digital distribution platforms (from Apple’s App store to Valve’s Steam, and many others) have become gigantic black holes that sign hundreds of titles and run tons of promotional sales,” CD Projekt co-founder Marcin Iwinski told GameSpot. “Running so many discounts decreases the perceived value of our entire entertainment media. When you can buy a bundle of fantastic indie games for $1, it’s that much harder to convince someone to shell out $10 to try one indie game.”
“Of course you see a huge number of people buying games when they're on such incredible sale, but how many of them are enjoying the games they buy? Buying a dozen games, if you never play them, means that you're just a cow to be milked by the industry. I don't think this is good for the industry or the gamers who pay our salaries.”
The plan is to stock mainstream games sans DRM and bundle them with DLC to skyrocket their value even further. The catch, though, is that they'll appear on GOG a year or so after release, so as to put them back in the spotlight after their initial 15 seconds of fame has died down.
So really, it's now evolved into Good Not Quite As Old Games. Even so, GNQAOG is an acronym so hideous that bowls of alphabet soup have been known to emit a blood-curdling wail and spontaneously explode to avoid its unholy formation. So yeah, “GOG” is cool with us.