EA: We “Lost Some Fans” with Dragon Age II, Won't Make Same Mistake with DA III
Dragon Age II was a mess. We don't mean that as a damning statement, either. It was simply an undifferentiated jambalaya of half-baked ideas both good and bad. Whether due to rushed development, lack of a cohesive vision, or something else entirely, the game failed to glue all its puzzle pieces together in a meaningful fashion. So yes, a mess. Fortunately, EA's not planning on leaving DAO fans high-and-dry just because DA II made waves on the sales charts.
"We were clearly disappointed with some of the response from the fanbase, because we want them to be as excited about it as we are," EA Games boss Frank Gibeau told Eurogamer. “We're very proud of the game. We tried to innovate and do some different things with the combat system and some of the way we told story. For some fans it worked well. In fact, we brought a lot of new fans into the Dragon Age franchise.”
"But to be honest, we lost some fans as well. They were not pleased with some of the innovations and things we'd done. We understand that and we're listening. As we think about where we take the franchise next, we're going to take that into consideration and really engage them," he added.
Meanwhile, Dragon Age III is already loading up on environment artists, which seems to back up Gibeau's claim. Granted, that's an easy one, seeing as no one on earth has spoken favorably of DA II's whopping four whole environments. Fingers crossed, then, that EA and BioWare get the little things right as well.