EA Talks Origin “Platform Exclusives,” Hopes to Become “Worldwide Leader in Digital Publishing”
Sounds like EA's pretty serious about this whole “having its own digital platform” thing. How serious? Well, that's a silly question; didn't you read the headline? Oh, fine: it wants to take the crown for “worldwide leader in digital publishing.” Care to hazard a guess who's wearing that particular piece of royal bling right now? Let's just put it this way: it rhymes with... xalve?
"For us it's really about, we're the worldwide leader in packaged goods publishing, we'd like to be the worldwide leader in digital publishing,” EA Games president Frank Gibeau told GamesIndustry.biz.
"And we think that EA has unique strengths there related to what we can do with our content, because we're a content creator as well as a retailer in this business.”
He added, however, that EA games aren't going to simply up and disappear from competing services (unless, you know, Valve has anything to say about it). That said, he added that “at the same time you talk about platform exclusives like Halo or Uncharted, EA's going to have some of our own platform exclusives." The key word, of course, being some.
On the upside, the first potentially Death Star-sized Origin exclusive – Star Wars: The Old Republic – won't actually require the standalone Origin client. Instead, if you're hoping to have the game served up to you on the Internet's silver platter, you'll need to drop some coin in Origin's cup. So nothing particularly intrusive – at least, so far. The second coming of GFWL this most certainly is not. Thank your lucky stars/heavens/infi-tentacled trans-dimensional demon beasts as needed.