Terrible Tech Advertising: The Most Shameless Tech Product Placement in TV and Movies

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burntham77

Clearly the Apple computer in Independence Day was using an early Thunderbolt port to connect to the spaceship.

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Keith E. Whisman

The Dr. Pepper comercial in the Short Circuit movie where the runnaway robot recites the would'nt you like to be a pepper too lines.

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cctroublemaker12

*double post

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cctroublemaker12

I'm so glad we have someone keeping an eye out for Justin Beiber videos and then turning around insulting LMFAO's.

btw genious. That's an EMAC in Zoolander, not an IMAC.

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Caboose

No "genious", that is an iMac. Do a quick google image search for "orange iMac" and you'll see.

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cctroublemaker12

I stand corrected. The eMac wasn't realesed till 2002 and Zoolander came out in 2001. I always differentiated between the two being the eMac = CRT and iMac = Flat screen, but the Flat screen wasn't introduced till the G4 version. The G3 version was a colored iMac with a CRT monitor.

 

my apologies to the editor.

 

 

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Caboose

No problem. I think my favourite part of your post, was the misspelling of genius.

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cctroublemaker12

classic :)

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TomG76

the Marlboro truck and Coke sign in Superman II are considered classics in tacky product placement. More recently, Fringe has been cringe worthy with it's Sprint product placements. They make video calls on their Sprint phones at times that seem incredibly forced and make sure to get the Sprint logo clearly in shot.

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whathuhitwasntme

first one ever was the CONEHEADS MOVIE

and SUBWAY

worst ever

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compguytracy

In Real Steel, you missed to promos for the Xbox 720!!!

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pratesh

This one isn't really tech, but the one in the Matrix, where Morpheus shows Neo the duracell battery.

 

 

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pcjunklist

what about big bang theory, all they use are dell laptops the xps and alienware

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j814wong

And Sheldon also mentioned Linux, saying how Ubuntu was his favorite distro.  +1 for Linux promotion!

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Havok

Yeah, but Big Bang Theory can kind of get away with it because the chacters are supposed to be nerds and geeks. They'll use the tools that they like the best. And all of their computer gear is an accurate representation of what their computers can do. (except maybe the Conan MMO episode.) 

Besides, they bash Vista, complain about the better UI of 7, and laud Linux. (as already mentioned)

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dethdeks

anyone forget fast 5? most of the vehicles were dodges, yes granted the movie was based around vehicles but still lol

 

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tedpc01

For a company that only has a 6% market share, there sure are a lot of Apples in Hollywood movies! You just rarely see Macs in the corporate world,l in the art dept and so forthm but that's it.

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noghiri_x

Maybe becase the art department has so many old cast off iBooks from 5 years ago.  Upgrade=Free props!

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noghiri_x

Maybe becase the art department has so many old cast off iBooks from 5 years ago.  Upgrade=Free props!

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Keith E. Whisman

How about that scene in Waynes World. That was really over the top. I literally pissed myself I laughed so hard. I kinda remember Garth was able to redirect signals from a satalite or something like that so that qualifies. 

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kretep

*double

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kretep

also, leverage series, ads for mercedes in season 1 & 2, and hyundai for season 3 onwards...

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Deviate

Watch the RAGE playing scene and keep your eye on the guys light gun. Notice towards the end it when the camera is back and forth from the guy to the screen, his gun changes.  It's a different gun in some of the shots. One looks like an arcade light gun, and the other more closely resembles a Beretta.

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brentrad

Stargate Atlantis - They all had Dell laptops and always had them prominently showing in almost every scene in Atlantis.

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std error

The worst ones I've seen are the new mini coopers in all the latest music videos. They're completely out of place and irrelevant.

There are examples in the article are ok IMO, since they're in context. In a movie about romance through email having AOL on the screen every 5 minutes is acceptable. Or using a Powerbook to infect a spaceship.

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jturton

"I love my Powerglove.  It's so bad."...

How could you have missed that one?

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mysterymantis

Jeebus, that whole friggin movie was product placement!  A two hour long nintendo commercial.

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kevjohn

Decent list (for a change), but I think you may have missed the satirical point of Tropic Thunder.

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jesse_n_sf

They should add all those films that Advertise all those Apple products and Sony products to this list. We are paying to watch these films so I think Advertising should be no-existent.

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ferariman

If they put every show & movie that is almost gadget-ly based around Apple products, The list would be over 9000 (hehe)  feet long, and thats the lowest possible amount.

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mattatooski

How about the Bond series and the Aston Martin .....

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roadshow41

Heros Season1 and the Nissan Versa.  Most blatant I can recall.  And for a craptastic product no less.  SMH

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brentrad

Ha, I had that in mind the whole time I was reading this article - many Nissan vehicles in that one.  The one scene I distinctly remember was I think in the 2nd or 3rd season, where Claire was sort of back to a normal life and her dad gave her a new Nissan SUV as a gift.  And then it got stolen later on.  There was really no point in those scenes, they only existed so you could see the (brand new at the time) Nissan SUV.

Usually though I just ignore the product placement if it's not too obvious. It's not like I'm going to run out and buy your products because I see them in a TV show.

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TommM

I went and saw "Mission Impossible" last night.  It was so-so.  I wouldn't recommend it except as a matinee or rental.  At any rate, it was one streaming commercial for Apple, Dell (they were always hacking servers) and BMW.

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w2ed

Someone mentioned the "Transformers" series, but they were complaining about Lenovo there, forgetting about the fact that, outisde of Optimus Prime and the deceptisons, the Autobots are a gigantic advertisement for General Motors.  For those old enough to have watched the original cartoon (And old enough, therefore, to recognize Leonard Nimoy in his Seconed Transformers film), the Autobots and Decepticons were made up of many vehicles and products from many diffferent companies.  It's nice to remember when Bumble was an original VW Beetle!

Speaking of which, wouldn't the entire TV series be considered for that, as far as the cars go?  Granted, some of them (Like Optimus Prime, Megatron, and Soundwave, for example) were generic enough that you'd have to do your homework to place them down to their speicifix products, but besides Bumblebee, there's no mistaking many of the more exotic cars some of them were modelled after.

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ApathyCurve

Not a product so much as a service, but... FedEx in "Castaway."  The whole movie was like a gigantic FedEx ad.

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qu3becker

WILSON!!!!

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Kinetic

Ghost Hunters' 2010 Halloween special whored itself out to Dodge pretty hard. I don't think I'll ever forget that...

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nsvander

What about Transformer and the love affair with Lenovo, I dont think you could get any more shameful then that?

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CloudRider

The Transformers movies were the best, most expensive GM commericals ever produced.  Nice of them to throw some love to Lenovo and Nokia, though.

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mysterymantis

Not too mention the scene where there's a guy carrying an xbox 360 down the street, someone buying a pepsi from a vending machine, and then a third person doing something that I can't remember (I think talking on a Nokia phone), all in the same shot.  And all while giant robots are smashing up the city, they just casually live out their consumer driven lives.

 

F Micheal Bay, F him in the A.

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ferariman

No thanks, no homo bro.

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Caboose

Man, you're looking pretty ripped. No homo.

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bpstone

Most commercials get on my last nerve more than anything else. I don't follow mainstream media. They hype celebrities to appear perfect. We know that is far from the truth.

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someuid

I've seen some worse ones.  I remember watching some sci-fi flick on (wait for it) sci-fi channel or syfy as it is called now.  One of the big product placement companies was Dodge.

The lead characaters got off a bus or something near a downtown parking lot.  It was night so everything was dark and colors were muted, except for a Dodge car that was obviously red.  Not fire engine red, but of the 20 or so cars in the scene, you could tell it was red with the others being just grey.

I laughed at such obvious prodcut placement.  It did not make me want to buy a Dodge.

As for product placement, overall I don't mind.  I prefer it to commercials to begin with.  But I can also see it getting out of hand, with plot lines and scenes being morphed around ensuring the product is noticed at the expense of the movie/show.

Another one that made me chuckle was in Terminator: The Sarah Conner Chronicles.  Here they are, on the run, skimping by on cash, but they're driving a brand new Dodge pickup truck.  That's the kind of 'ruining the storyline' product placement that shouldn't make its way past the director and producers.  I think I stopped watching shortly after noticing it.

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kevjohn

I'm pretty sure they stole that truck on the Sarah Conner Chronicles. Just sayin'.

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win7fanboi

you missed 'Friends with Benefits'... pretty much an ongoing prod placement diarrhea.

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Brad Nimbus

Haha I just watched that video and while I don't know much about that Bieber guy (I ignore mainstream garbage) Isn't he a young guy?  Mariah Carey was looking a little too smokin to be in a teenager video. Then again makes sense.....

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bpstone

From what little I know the kid was signed on by someone after he had put videos on Youtube. As with numerous other artists, I don't have any interest listening to him. Simply not my cup of tea. lol

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win7fanboi

I know it sounds mean but it's funny how soon-to-be-obsolete celebs try joint ventures with newest-cool-singer-without-skills to look young, cool and relevant while the younger artist get creds by teaming up with has-been.

 

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