How to Justify a Kindle 2 Purchase to Your Significant Other -- 5 Case Studies (Updated!)
Posted 02/19/09 at 02:00:00 PM by Alex Castle
Since Amazon’s announcement on Monday, we’ve had Kindle 2 on the brain. After all, the long-awaited sequel to Amazon’s ambitious eBook reader improves on the original in almost every way: it’s got a better screen, better battery life, more storage, better buttons, and it’s just a hell of a lot nicer looking, to boot. So what’s stopping us from jumping on the preorder list? The price.
Launching at just about 360 U.S. dollars, the Kindle 2 is a pretty hefty investment. But maybe we can justify buying the new Kindle anyway. We’ve heard people bandying about the notion that—based on the discount price for eBooks—the Kindle will actually pay for itself over time. Sounds good, but we wanted to find out just how long it would take to break even, so we went out and did a little research.

Our Method
To figure out the number of book purchases necessary to break even on the Kindle 2, we needed to know the average difference in price between an eBook and a physical book. We also had to take into account that there are several broad categories of books, such as hardcover and paperback, which cost significantly different amounts. Rather than trying to come up with some overall average book price, we broke our study up along the same lines as the New York Times best-seller list—into hardcover fiction, hardcover nonfiction, paperback trade fiction, paperback nonfiction, and paperback mass-market fiction.
For each category, we selected 10 books from the NYT bestseller list. These were generally the top 10, although we had to skip those which weren’t available as Kindle eBooks (a total of 3 out of the 53 that we checked). Once we had our book list, we simply compiled the list price and Kindle eBook price for each title, then did the math to find the average savings. After that, all that was left was to divide the price of the Kindle by the average savings, and we had our break-even number.
Results
What we found about hardcover books came as a bit of a surprise. Both fiction and nonfiction hardback books came in at almost exactly $26 per book, average. For these books, (which tended to be the most recently released) the price for the Kindle eBook versions was a uniform $9.99 across the board. That makes for an average savings of $16 a book, meaning that you only need to buy about 23 books to make up the price of a Kindle 2. That means that if you’re type who loves to read the newest books on the market and can’t wait until they hit paperback, you could very comfortably pay off your Kindle in less than a year, assuming you read a book every two weeks or so.
When it comes to trade paperbacks (the nicer, bigger ones), the discounts get a little less deep. For both fiction and nonfiction trade paperbacks, the average price came out to about $14.50. The Kindle eBooks for these titles were slightly discounted, averaging out at about $8.80, for a savings of about $5.70 per book. At that rate, it would take about 63 purchases to get into the black. That’s quite a few books, but certainly not out of the realm of possibility. People who read a book a week, for instance, could reach this number in just 15 months.
Finally, there’s mass-market paperbacks. These are the smaller, cheaper paperbacks that comprise most genre fiction like sci-fi and fantasy, as well as the popular fiction that you see at drug stores and airports. If you tend to buy mass market paperbacks, either because you’re frugal or because you’re a fan of a certain genre, you’re pretty much out of luck when it comes to saving money with a Kindle. The average savings for one of these books is only $1.29, meaning that you’d have to buy about 280 of them before you break even.
So there you have it; whether or not you can justify buying a Kindle really depends on your current reading habits. If you tend to go for the pricey, hot-off-the-presses hardbacks and you don’t mind giving up that new-book smell, you can pretty easily justify buying a Kindle on money-saving grounds alone. If you tend to wait for books to hit trade paperback, a Kindle will only pay itself off if you’re a prolific reader. Sadly, if the centerpiece of your bookshelf is your collection of Dragonlance books, or you just really love that pulpy, bought-at-a-Walgreens feel, you’re not going to be able to get much of a discount with the Kindle.
Of course, there's more to a reader than just the physical composition of the books that they read. We've compiled some additional statistics that might help you decide if your favorite author is Kindle-friendly or not.


Yeah, I tried to convince
Submitted by bear on Tue, 02/24/2009 - 9:26am
Yeah, I tried to convince the Missus to go for a Kindle, even borrowed a buddy's to demo it for her. There's just something about having a physical book. In my experience women who love to read clutch books to their chest when carrying them, something that humans only typically do to other humans. I don't know that the Kindle would have that same kind of effect.
Retail or discount bestseller prices?
Submitted by LordShaka on Fri, 02/20/2009 - 9:29am
Alex, did you take into account the fact that large-scale booksellers, such as Barnes & Noble -- and even Amazon -- offer bellsellers at considerable discounts? Or did you use only the retail prices to make your determinations?
Too bad Amazon hates the rest of the world.
Submitted by kbauer on Thu, 02/19/2009 - 1:59pm
It's a shame it's US only. I have to sit here in the frozen wasteland up north with nothing to read since we burned all our books for warmth!
Why's all the good stuff taken away from us Canucks? you get Hulu, Pandora, Kindle... We get Bigfoot and rainbow money.
The sony ereader isn't all
Submitted by Justin.Kerr on Thu, 02/19/2009 - 5:25pm
The sony ereader isn't all that bad and we can get it in Canada. No 3G wireless, but if you always keep 1-2 books to spare on the internal memory. I usually don't have any problem keeping fresh content on it.
I'd be more interested in
Submitted by horzo on Thu, 02/12/2009 - 1:14pm
I'd be more interested in the Kindle if it was guaranteed that every book I want was available in electronic form. As it is, it's just a small subset. Since the books I read tend to be tehnical and/or fairly obscure, a DRM-ed electronic reader is useless to me.
saving paper
Submitted by mikemckay on Thu, 02/12/2009 - 8:41am
some environmentally conscious people might find it worth the extra cost (and manufacturing etc...) compared to the amounts of paper used to print all those books on.
im not one of those people...ill probably buy one if it goes under $150
Skeptical
Submitted by Macknzie on Thu, 02/12/2009 - 9:52am
I'm skeptical that the Kindle is that much more environmentally friendly, if at all, when measured cradle to grave. It seems like the most likely scenario is that the production of the Kindle is equivalent to a whole lot of books, and only after you "save" the production on those books do you break even. I'll bet, if anyone ever gets to that point, it would take a really long time.
And, of course, one library book can be read by lots of users.
Doesn't cost anything to go
Submitted by routine on Thu, 02/12/2009 - 8:32am
Doesn't cost anything to go to the library. I'll buy a Kindle when they're dirt cheap and I can rent books for it for free from the library.
What a waste.
Submitted by MeTo on Wed, 02/11/2009 - 10:20pm
Just so you can look like Spock beam me up Scotty.
To be super efficient
Submitted by Macknzie on Wed, 02/11/2009 - 9:19pm
The best savings, of course, come from using a certain advanced, cutting-edge technology. Some futurists have called it a "library." It's a little crazy, but given some time it just may catch on.
Ah, but a library has the
Submitted by Vegan on Thu, 02/19/2009 - 5:02pm
Ah, but a library has the worst form of DRM: a time limit. I don't like to be rushed through a book, and sometimes two weeks isn't enough.
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