12—Not 10—Years of Kickassedness

Jon Phillips, current editorial director, former editor in chief (Oct 1999 to Dec 2003)
September 1998 marks the 10th anniversary of Maximum PC, but actually the 12th anniversary of our vaunted Kick Ass award. As our most devoted readers already know, the Kick Ass award first appeared in the premier issue of boot magazine, which we published for two years before renaming it Maximum PC.
In boot, we established much of the content and attitude that perseveres in Maximum PC today: our no-BS product ratings, our exacting attention to technical detail, our humor and spontaneity—and, of course, our overarching credo that if you’re going to build a PC, you should always build the absolute best rig possible. In many ways, the very name of the Kick Ass award embodies much of what Maximum PC stands for: exuberance, enthusiasm, excess, and just plain-old best-of-class awesomeness. That’s what we like in our PC hardware, and that’s what we’ve done our best to provide in the last 120-plus issues.
10 Things Maximum PC is Older Than
- White LEDs
- Wi-Fi
- The Segway
- Bad Star Wars movies
- Reality television
- 64-bit desktop operating systems
- Napster
- Department of Homeland Security
- The Nahasapeemapetilon Octuplets
- Splenda
Cue Blooper Reel and Laugh Track
Gordon Mah Ung, most senior editor and staff curmudgeon
My days with Maximum PC go all the way back to the beginning with “Big Daddy” Dosland and the legendary “Handy Andy” Sanchez, who set the bar for editorial excellence. In those days, hazing new staffers was the norm, and my first experience was upgrading the POS desktop business-class PC that our company provided us.
Would I get access to those oh-so-sweet Voodoo2 cards in SLI? Hell no! As the low man on the totem pole, I got a Voodoo Rush. Try to get a Rush to work with a machine that has integrated graphics that you can’t disable in Windows 95!
In those days, just as today, the Maximum PC Lab was no clean room where some disconnected technician tested hardware and handed you a report. Everything was hands, eyes, and ears on. Certainly one of the most embarrassing incidents was when we ran airflow tests using a fog machine. The good news is that the test worked well, and we were able to visually record the stagnant areas in a case. The bad news is that smoke alarms can’t tell the difference between smoke particles and fog particles. You can imagine the chewing out we got from the facilities manager after the entire building was evacuated and a fire truck rolled up.
Speaker testing is always a challenge—especially when the Lab was located directly next to an office full of lawyers and accountants. If you think editors are cranky, imagine a pissed-off lawyer/CPA hybrid after you’ve fired up Megadeth on eight Klipsch subs in parallel!
In another memorable speaker incident, former editor Josh Norem literally blew up a 5.1 speaker set doing frequency sweeps. Certain it was a fluke, we had a second set delivered and this time videotaped the test. Sure enough, we were able to capture the tweeter exploding with a puff of smoke.
Breaking hardware has always been a specialty of the Maximum PC staff. We could fill a freight car with all the carnage. Of course, in the old days you actually had to work at doing damage. Today, with liquid cooling, hardware gets waterboarded on a regular basis.