Humble Beginnings

Brian Lam, former intern and current editor in chief of
Gizmodo
Long before I had my job at Gizmodo, I was a Maximum PC intern who couldn’t write a review or run a benchmark. I learned those things from Will Smith, but I also learned how important the right voice is when writing about tech. Before there were snarky blogs, there was Maximum PC.
The point, though, wasn’t to be an ass. I think. The point was to turn the trade mags on their heads and cut through the BS and jargon, to inform without being boring. You know, actually write to people as if they were your friends. That irreverent tone complements how technophiles feel about tech: Because it’s fun thinking about how to squeeze a few more frames out of your hardware, reading and writing about such things should be fun as well.
I also learned how to order lunch, lift heavy boxes, and pack and ship a PC back to a manufacturer—and make it look like it broke during transit.
10 Things We Got Wrong
Yes, over the years we’ve made a few bad calls
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Vista: We hardly gave Vista a glowing review, but given the magnitude of the botched launch—from crashing Nvidia drivers to certifying Intel’s 915 chipset as Vista-capable—Microsoft got off too easy.
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GeForce 5800: On paper, this was Nvidia’s first DirectX 9 GPU. In reality, the company didn’t ship a DirectX 9-capable GPU for almost a full year after ATI. To anyone who bought a GeForce 5800, we’re sorry. You not only missed the full glory of Half-Life 2 but also got stuck with a bum card.
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IBM 75GXP ‘Deathstar': It debuted as the largest, fastest IDE hard drive of its time, and we were smitten. But high failure rates for both the original models and their replacements left us feeling foolish.
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TrueX Optical Drives: Kenwood’s CD burners were fast—when they worked. We looked past the original 40x drive’s myriad problems and gave subsequent models the nod, only to learn the whole lot of them were lemons.
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BTX: In 2004, we believed the ATX formfactor was on its way out and that by now our motherboards would look very different. Instead, BTX has languished in obscurity.
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Linux: Little did we know that the quirky OS favored by a fringe element would take off as it has, to become the trusty port in the storm of Microsoft’s dominance.
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Pentium 4: Put that coffee down, P4. Coffee’s for closers. Unfortunately, who knew that the Pentium 4 would never seal the deal? Even worse, who could have seen that Intel, the king of the processor, would hit a brick wall at 1,000 mph and turn the Pentium 4 into one big dud.
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Direct RDRAM: Kicking RDRAM under the bus seemed like the thing to do years ago, but if we could take it all back, we would. We’re now convinced that RDRAM’s serial interface was the right way to go, not DDR.
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Tablet PC: The prospect of pen-based computing seemed awesome, and Bill Gates himself was backing the project. Unfortunately, five years later, we’re still waiting on the cheap, powerful Tablet PCs we were promised.
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DirectX 10/Games for Windows: We feel like suckers for buying into Microsoft’s hype. DirectX 10 hasn’t delivered any significant innovation, and Games for Windows has turned out to be a joke.