I Rant, You Listen: Tech Journalists: Apple's Most Loyal Fanboys

56

Comments

+ Add a Comment
avatar

DJSPIN80

Disappointing, Mr. Ung.  Your review is incredibly biased as well, it falls under the "Apple's Most Loyal Haters".  Here's my take on Apple's extreme publicity (plus a critique of your post):

The reason why HP and Dell never get the same coverage because HP and Dell haven't set the same tone as Apple.  Love or hate them, Apple operates under their own auspices, and they answer to no one.  It's this raving individualism and adherence to their own standards that have made Apple what it is today.  Apple takes HUGE risks; Newtown (a big risk and a big fail) is a good example but a better one is the iPhone (a big risk and a HUGE success). 

David Hannemeier Hanson said it best in his book "Rework": make a lot of noise.  It's this same principle of picking a fight (I'm a mac commercials) and making noise that gets Apple the kind of media attention they want.  But in addition to making noise, they also make quality products - whether you think it's underpowered compared to PC's, no one cares.  Dell and HP don't make noise, they're quiet.  Apple talks the language of common folks, HP and Dell don't.  Apple works hard to drive the market, Dell and HP sit back and watch the market.  Say all you want about Apple's marketing department; it has proved to be successful - this is why a laptop can get the same front-page attention while Dell and HP don't.

So in a sense, Mr. Ung.  Your article lacks creativity and objectivity.  Journalists flock to Apple events simply because Apple has made a habit of announcing products that consumers go ga-ga for.  Apple's big mouth (and loud marketing) is viral, and they have successfully been viral since inception.  You're attacking journalists for being complicit, I say you're not looking at it from another angle.

avatar

qurious

I find this rant ironic coming from the same magazine that recently gave iPhone 4 an 8 out of 10, while stating in the same review that a case is required for the damn thing to even work properly.

avatar

Nycromes

I can't speak for our overseas friends, but here in America, we love the underdog. It is a story that has played out time after time in pop culture, business, sports, etc and we as Americans eat it up every time. The press knows this and they do what they can to portray everything in this way. We (the general american public) view Apple as the underdog to MS and as such many inheriently start to cheer for them.

Bottom line, until Apple becomes the big guy and there is a new underdog, this mentality/reporting style isn't going anywhere.

avatar

riopato

Since Jobs came back. There's only 2 big companies that drives the the tech world and that is Apple and Microsoft! Everyone else is the underdog also only one comapany plays nicely with them and the other exploit them. And most idoits believe that Apple is the hero.

avatar

emzfrendcrisis

I have heard some people say that the reason they like the apple experience/ religion/ cult is because it is very easy to use and it is very stable.  Really? The only reason it is easy to use is because it is so limited and it is only so stable because they use old hardware that has the bugs ironed out. With PC's, we are at the bleeding edge of technology so of course some things will not be perfect. But if that is what apple wants...

avatar

smkoerner

I only read this article because I search for "Apple" tags.

Just kidding.  

"The Media" has been shaping the public's view since the institution was created (because the general public is dumb, easily swayed, and makes decisions without having all the facts) .  Finding a non-biased source of information is indeed a rare gem to be appreciated.  *pats MPC on the back*

For all of the Apple-bashing that Gordon does, he is extremely consistent, i.e. fair,  in that he acknowledges Apple's strengths and will apply his same strict set of expectations across the board, whether it be MS, Apple, Google, or the deli down the street.

Keep fighting the good fight.

P.S.  I hate CAPTCHA, get rid of it.  If I log in, why do I need to prove I'm a human?  Thumbs down.  There needs to be a better way that doesn't result in an annoying user experience.

avatar

dracx619

"P.S.  I hate CAPTCHA, get rid of it.  If I log in, why do I need to prove I'm a human?  Thumbs down.  There needs to be a better way that doesn't result in an annoying user experience."

 

for reals, it has done NOTHING to help with the level of spam on here

avatar

thematejka

I think a few points are being missed. For one, remember, fellow well informed geeks, that MaximumPC isn't exactly for us. MaximumPC is wrriten and geared in such a way that hte average person could get into computing by this magazine. It is like the difference between Discover magaizine and Scientific American. Discover covers things most people care about and in such a way that people can understand. Scientific American is for those who are well informed, and need more in terms of learning something new. The same goes for MaximumPC. If you are feeling that things MaximumPC does is old news, don't diss it, because this article wasn't written for you. So stay out of it. If you want to comment, add to the article, it makes it more interesting for those who are newer to this.

Also, Apple sucks. Well not really in my opinion, but they aren't as great as they are thought to be. The only reason why I would give them any cred is because of their design. Why do people like it? because it is simple. A lot of people like simplicity nowadays. Its "In". Especially in the art world, and may I remind you, that that is part of the reason why lots of design companies and artists of many forms carry Macs. Many are not computer geeks, and just want to get their job done without any hassles. Also, the Mac's design fits with the style of the art world now, which is simplicity. Especially, the graphic design world.  Also, the reason why Macs are so "cool" to people, is because they make you feel artsy, and artsy is also what is "in" nowadays.

Macs themselves are also simple machines. The average Joe Blow can use them without fuss. The one thing I will also give Macs cred for, is in how totally pc illiterate people can use them.

I just have to say though, that as much as I don't want to use Apple products, I like their MP3 players, and Itunes. It's a fairly slick interface and setup, but I still want a Zune HD someday (replacement for my zen x-fi)

avatar

riopato

I had the Vison M until it died and haven't found a decent replacement for it except the Zune HD. Now that Windows Phone is finally coming out, I will assume this will make a good replacement. If only Apple left Creative alone and stopped suing them, I wonder what Creative would have made instead of the Zen line.

My problem I have against Apple is being too accessible. Joe Blow can use their products without fuss but doesn't this lower the standards of technological evolution? Aren't we allowing Joe Blow to have his identity stolen, carry malicious code that effects windows users and be the computer equivalent of a drunk driver? There use to be a time when people had to learn computers and the responisbility of that knowledge.

avatar

lungster

I hate to break the news but this is no secret. The pro-Apple media has been obvious for a long, long time.

avatar

Gezzer

 

I think one of the reasons Apple gets so much positive attention from the press might be due to the fact that Apple and the "i" brand are an extremely high profile brand, with an over whelming positive impression with the majority of your "average" consumers. Is this due to the way the media portrays Apple? Partly, but it's more like the story of the emperor's new clothes.

Any one remember the classic Mac ad with the girl smashing the large screen? Any one who's seen it does. It's even used in media class rooms as an example of well executed advertising. In fact if I think about any Apple advertising, I can't say I've ever seen an ad that didn't have and get across a powerful message, in terms non technology consumers could understand. Even if most or some of the facts were fudged a bit. Now think about any other ads in the technology field. Take Microsoft for example, did any one even get what the Bill Gates and Jerry Seinfeld "experience" was about? Nuff said. Well MS seems to be a bit more on target with the new Win7 ads, they've really haven't had an consistent message over the years, unlike Apple.

The truth is Apple really isn't a hardware/software company any more, if they ever were. They're a marketing company that just happens to make tech gadgets. They're also a very very good marketing company, that can take failed concepts (like tablet PCs) and makes them the flavor of the month. The fact that they may not always make great products, but have never really made a dreadful one helps with their positive image. And if there does happen to be a rare dog, well look at the lengths they went to trying to deny there was a problem with the G4 iPhone.

Another thing Apple does well is tightly control the end user experience, which from their stand point is a good thing. Why do people pay so much for their coffee at Starbucks? Because it's not just the coffee, it's the whole experience. Most premium products are handled that way, it's not just the product, it's the whole package. And that's where Apple really shines, users receive a consistent and familiar experience over the whole Apple line. There's often superior and cheaper competing products on the market. But it also means taking a chance on a brand you might not know all that much about.

When you consider all this and then think about how needlessly confusing competing products can be for neophytes. Try explaining why Windows is an OS not a PC. Or why and how to update drivers. Or why they're paying todays prices for yesterdays tech. Over all Apple products are presented as the non nerd/geek users alternative, and Apple goes to great lengths to keep it simple for their target market. All you need to do is toe the party line, regurgitate the Apple "factoids" when the need presents itself, and you'll sound like an expert. Well at least with your other Apple "fanbois" you will. I once had an Apple user tell me that when he used boot camp his computer ran Windows better then a non Apple computer assembled from the exact same hardware could. He couldn't tell me why or how, it just did. lol

Sorry it's taken so long to get to my point. What it comes down to is most people want to think they're up on the tech scene, even if they really don't understand much of it. So being an Apple "expert" is a easy way to look like you know something and in the end feel superior to all the geeks and nerds. They don't want to know Job's not wearing clothes, they want to know about how great his new turtleneck is. And most writers need to sell what they write, so an Apple story is an easy sell as long as it again doesn't mention the lack of clothes.

 

avatar

riopato

Brand marketing! Way back to the 1984 commercial to the sillouette dancers and currently the disembodied hand, Apple must spend more money in marketing than they do in R&D which explains the iphone anntenna issue. If only they just stopped the lying (advertising) and make things that they claim they make, maybe they can actually deserve the tech cred that the biased media think they have!

What advertising you can think of that Microsoft made before the Gates/ Seinfield ads? I can think of none! Microsoft's brand marketing was made through actual working products that people actually used and I was very disappointed that MS was pushed into making ads. But at least those ads didn't lie.

avatar

stradric

"The truth is Apple really isn't a hardware/software company any more, if they ever were. They're a marketing company that just happens to make tech gadgets."

This is where I stopped reading your comment.  Apple is a hardware company that happens to make moderate to bad software and happens to have a marketing department.  Unlike other devices of the same class, Apple products are marketed as fashion accessories and that is arguably their main source of success.  People want to be seen with an Apple product because it's hip.

avatar

LatiosXT

... You just proved his point.

avatar

r3dd4wg

It's the only way Apple will get noticed.  One blog talking about Apple and another links to it and another and they told two friends ad nauseum, etc. etc. etc.  Easy money for those journalists, too.

avatar

MacDaddy98

How true this is. I am also a user of both Mac and Wintel platforms, and can find advantages and disadvantages in both. But I'm thoroughly disgusted with the slobbering love affair the technology media has with Jobs and Apple. I swear that if he took a steaming dump on the stage of one of his media love-fests they would hail it as a "whole new age in diarrhea".

Well done Gordon. Well done.

 

avatar

Kevin_Eleven

We must kill Steve Jobs. It's the only rational solution to end this madness once and for all.

avatar

ronnblank

How is this newsworthy? I own both platforms and find advantages and shortcomings in both. C'mon Gordon

find something worthwhile to write about.

avatar

PawBear

Hey, you guys at MPC are great and everything but let's drop the hypocricy.  Just a short time ago this site was drooling daily over iphones, ipads, ithis, to the point you were getting complaints daily from commenters.

Your last mag wasted 2 pages on iphone old news.  I've read it for years, but you finally convinced me to drop it.

Glad to see you're finally catching on.

avatar

The Relic

Really doesn't surprise me. Like whenever you see a computer-related article on CNN.com, Apple gets huge slobbering praise while anything Microsoft-related will get trashed. Don't believe me?

Right now you can go to money.cnn.com and there's an article that has the headline "Americans Love Their Computers-but Love Macs Best". It takes them to near the bottom of the article to say that Macs has 9% of the marketshare, and then they say it's because of price. Obviously they won't mention it may also be because without Bootcamp, you won't be able to run many of the good games out there.

And of course, one of the bottom links go to a story entitled "Why Does Everyone Hate Microsoft So Much?" Since computers that use MS OSes own probably 90% of the market (and how many Macs dual-boot with a MS OS?), it's pretty obvious that it ain't "everyone" that hates Microsoft.

avatar

Carbon

They favor Apple products cuz they are writers and bloggers that spend their time in Starbucks.
Bloggers use Macs, so of course the iDouche's will favor Apple products always since form is more important then function with them.

Ask a real computer programmer or a guy that creates video games which is superior.
In my opinion Bloggers are not qualified to even write about tech.
They are qualifed to write and they should be interviewing really tech people and just translate what they say.

Any retard with a Macbook can get an audience now and spit venom all over the place these days.
It's too easy and that is what they do all day.
PC users and real tech people are actually doing work in their profession instead.

 

 

avatar

mazz72

I've recently found myself not even checking in on tech news sites because it seems like the top couple "headlines" on every one of them is "Top 20 apps for the iPhone!", "Top 10 apps for the iPad", "Top 5 games for the iWhatever!". I'm really beginning to hate the letter "i". Anyway, at least I can depend on MPC to not turn into a bunch of "iHoles" anytime soon. : )

avatar

eugeneeg

Apple makes superior products that people actually want to use and enjoy using, which explains why they generate more interest - yes, a lot more interest - than other products. Why is it surprising?

avatar

riopato

why are you even reading site? Superior?!? Another sheep defending Apple and proving Gordon's point.

avatar

DriZzLe

...how does Apple make superior products? All their computers use the exact same components as Windows based pc's. They may have superior DESIGN, but that is only a matter of opinion, not fact.

avatar

gendoikari1

*snort*

avatar

mean_jellybean

Come on folks, it's not just the news media.  Watch any TV show or movie, whenever there is a computer used how many times is it a Mac and how many times is it a PC.  Personally I would say 9 out of 10 it's a Mac.  How realistic is that?  Real life figures are probably the exact opposite.  Hmmmm...no bias there.

avatar

riopato

Sometimes I will see a show and they will either change the Apple logo or the way the desktop looks but you can tell it's an Apple machine. Even a low income family can afford a Mac! Ridiculous!

avatar

greymist08

I've been a PC user for many years. I still buy... anything other than Apple products for day to day computer tasks.

I only needed Apple recently, because I wanted a good mp3 player. Since purchase, I've had to reinstall everything on it 3 times. Guess when? Every time iOs updates itself. I love the hardware, but the software stinks. My vision is poor, so the iPod Touch is a great screen when the brightness is turned all the way up. After you go into the settings and turn the volume limiter off, (holy cow, you can turn the volume down all by yourself!) you still have an ugly black background to look at. "Wallpaper" only takes effect when... you're not using it to do anything. One more thing, the music listing. Why does it list music (or books, or videos) only in the order you put them in? They couldn't figure out the alphabet? Apple starts with a, that's as far as we need to go?

They haven't built a screen yet that can be easily seen in the sun for me.

avatar

warlok180

It's because Apple does make great products. As much as I still enjoy my PC and loving Windows 7, I've picked up a MacBook and an iPad and they're both excellent products. I still prefer my PC for my gaming and productivity tasks. However, for casual, relaxing on the couch-internet surfing, I prefer the iPad for it's ease of use and portability. My wife loves the MacBook because it's easy to use, longer battery life, and she likes the interface. My old Dell laptop couldn't come close to the long battery life or work as fast as our MacBook.

Yes, Apple does get a lot of attention...but as much as I hate to admit it, they are making great, high quality products. They may be strict with their rules (mainly iOS) but for everything we need to do on them, who cares! If I need an open platform, my PC is still here. PCs still rule but as far as the quality of the products and ease of use, Apple has a leg up there.

avatar

riopato

is most likely too old and possibly half the price of your Macbook. If you got the pc equivalent, it probably still be half the price! 

avatar

scottmcp432

Now before you say to yourself ,"listen to this ill-informed asshole",hear me out.First of all I agree totally that the media powers that be are like putty in Job's hands.Steve says listen to me..... steve says look at the iPhone...... Steve didn't say cover Android. Okay poor joke.My main point though is that PC manufacturers are pumping out units that in their respective price ranges are TOO SIMILAR to one another.Seriously,can you imagine Car and Driver in the early 80's doing a full issue filled with reviews of the Chevy Cavalier and each of it's equally despicable clones?Of course not.I also have to give Gordon credit on pointing out how Macs and PC's are manufactured (probably)a few feet apart from one another in the same factories.I believe,and if my track record is any indication I am probably wrong, that Apple's main selling point is their OS and not nescessarily the hardware.I own an Asus PC and a Macbook Pro.I bought them both for specific reasons and needs.There is ABSOLUTELY NO WAY that I would have bought the MBP if it had come with XP or Windows 7 ,both of which are excellent OS's in my opinion, because I wanted Snow Leopard.Otherwise I would have saved myself $500 or more and stuck with a PC.Well before I stray any further off message I'll close and let your derisive howls of laughter begin.Oh and by the way.....Does owning a Mac HAVE to mean I am an "Apple asshole"? Just wondering.

avatar

riopato

if you don't know what you're talking about and just get it because the media says so. Mac osx is a fine operating system. It's the only unix based system that I can crash, but it's a solid software that can only run on a mac. If you want that, then you're not an asshole.

By the way, windows 7 runs like shit on a mac. boot camp or virutal.

avatar

TheZomb

I actually hate Mac OS, but the hardware is decent and the aesthetics for their laptops are better than anything in the market, still not a fan of their desktop looks though, just about any cheap 3rd party PC case can beat them there.

avatar

riopato

will always be at least 6 months behind if not more. That extra $500 to have one compared to an equivalent PC is really an idiot fee!

avatar

Eoraptor

You make a good point. Of course, the counter point would be, in the cell phone market, the PC market (since apple ARE pc's internally, it's just the OS and price tag that are different) and pretty much every market they compete in except for straight media players, Apple products are not the majority share product. Yet indeed they garner the vast majority coverage. You look at those Magazine articles you referenced, they talk about the lambourghinis, the ferraris, and the other super cars, but they still give equal coverage to the vettes, cavaliers, and and ram trucks...

Yet how often do we hear about the latest version of Windows sidebar plugin to the latest app fad? the latest windows service pack versus the latest releast of OSX?

Oh well...

avatar

KevFed

i hate to be a douche but you must be in a cave when the "small talks" about windows 7 beta, rtm leak, release, service pack 1 (not being really an sp because win7 was supreme to begin with). just saying.

countered + super combo finish? 

avatar

KevFed

doubt you're an ass for owning anything apple.

i have a nano so i can whip it out in case a video worthy moment comes along. why not? it's a music player with a video cam. 

i have a touch as a remote for itunes/random apps, etc. if zune had enough 3rd party accessories, i would have bought it. but when you have options on docks, remote to itunes and airport express, it's hard not to buy one instead of zune or archos. and another thing that will seal it for me: "airplay". 

airport express. stream music in multiple rooms. you say sonos? i say show me the money. express is a cheap alternative, and with airplay coming out, i can stream web content now. and i'll prolly wont need to have my pc running itunes all the time any more.

forgot to say i have the old black macbook. 

 

avatar

riopato

doesn't work right on tiger. Apple has total control over their products yet they can't make their own software work right! crap, crap and more crap

avatar

KevFed

no $$ = no upgrade path. thats how apple does it. they make sure that new tech is not compatible with the older models so the consumer HAS to buy the latest generation to be compatible. M$ is just now picking up on that evil path. They wont let you have IE9, DX11, etc on winxp.

 

avatar

Aksparks04

Not to be offensive here, but this is hardly news to me.  I didn't know that this was not readily known.  Of course the media has an Apple bias.  Just watch any reality TV show and count the MacBooks, iPods, and iFads...oops I mean iPads.

Many celebrities buy macs because they don't know about computers.  They just want something to surf the Web and allow them to post usueless spam on their multiple scoial network accounts.  This makes all the reality TV fans and the young, gulible community follow suit.  Cults like Heaven's Gate and Apple can be very trendy at times...

avatar

Eoraptor

This is why I largely stopped relying on "PC World" as my primary news or tech site. On a slow day, every third article is an iFruit article or blog... on a release or even day, you're lucky if there's a non-apple blurb on the entire first page. It makes me feel like a social pariah for not owning a single apple product. (I don't even have Quicktime installed O.o )

avatar

crazitrain02

I hate looking at endaget to see the first two pages full of apple bullshit all the time.  Where's my two pages of HTC Incredible news, or Droid X news?!

Very nice rant Gordon, now let's hope people actually listen to it :)

avatar

aviaggio

Ditto. The way Engadget fawns over all things Apple it really makes me think they're on the take. It's nauseating at best, and fraudulent at worst.

avatar

Biggins

I've taken several websites off my Favorites/Bookmarks for all the crap they write about Apple junk. Including Engadget, PC Mag, PC World, Gizmodo and a few others. I wish they had a tag for non-Apple news and articles.

I've seen some TV shows with a Macbook sitting right in front of the camera, but when you look in the background you see 10 Dell computers. It's like, how much $$$ did Apple pay them to sit that in front of the camera?

Also, most people think Apple computers are sooo high quality. That's because the last computer they bought was the $300 special at Walmart. I tell them they can get the same components and spend $800 on a Dell or HP instead of $2,000 on Apple.

avatar

dracx619

i work in tv news and it irritates me how much we cover apple stuff. its like "do we really need to do a 30 second story on some stupid apple app every day?" even our lead anchor got tired of the whole ipad antennae gate stuff when our producers were pushing it so much. when evo came out, one story, windows 7, one little blip in our 5 am hour, nothing else all day, and everything else non apple gets pretty much no mention. but noooo, snow leopard is coming out, lets devote 2 stories to it per hour! ipad is coming out, for get the train accident! it is ridiculous

avatar

riopato

must have stock in Apple

avatar

Danthrax66

salesman: "The evo can grant you three wishes even if one of those wishes is for an Iphone 4."

apple asshole: "I don't care."

avatar

Doobersnax

In all honesty, in many circles Apple products prove a man's verility/hipness (and men don't care if a woman even knows how to use a computer).

Basically, Apple=Sex appeal

Sex sells.

Sales=Money 

Journalists and mags/news outlets make their money from ad sales.  If you can get eyes on your pages, that means more ads get shown which equals more money.

Apple is the one that has everyone's attention at the moment.  

It won't last forever.

avatar

Nickompoop

I had noticed this a while ago. I thought I was just being paranoid about it, but now I know I'm not. The best example is Newsweek. They essentially said the iPad was the best thing since the invention of the Internet, and right after that article, low and behold, iPad ads starting running on the back cover of the magazine.  Not a coincidence, that's for damn sure.

Ever since then, Newsweek has been openly pro-Apple, even going so far as saying that the iPad is a better e-reader than a Nook or Kindle (which isn't true for reasons I won't get into now).  The iPad ads keep showing up, though not as regularly as they used to.  Thank you, Gordon, for that wonderful article. I only hope someone else in the media reads it.

Log in to MaximumPC directly or log in using Facebook

Forgot your username or password?
Click here for help.

Login with Facebook
Log in using Facebook to share comments and articles easily with your Facebook feed.