The Game Boy: Do Videogame Companies “Get” Gamers?

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mesiah

EA hit the nail on the head of who the typical gamer is in day to day life. What they didn't acount for is hypocracy. The majority of male gamers love to phantasize about banging super models and going on killing sprees, and act it out in the digital world on a daily basis. They even hang out with friends and talk about their exploits "Dude, I picked up this hooker, gave her 50 bucks, banged her back out, then beat her to death and took my money back. It was awesome!" But you throw those same people in a room full of run of the mill journalists and they feel the need to conform. So when a company like EA comes up with a promotion like this, all the gamers on the inside are going "Sweet!" but on the outside they see the disgust of the journalists and go right along with it. It seems anymore that we just look for things to get upset about. A company could come out with the best promotion ever and someone would still complain. EA could give away a free $100 prepaid debit card with every purchase and people would be upset because they could have given the money to charity instead, or that EA is falsely inflating their sales numbers by paying people to buy the game. You can't win these days.

As for companies like EIDOS trying to blackmail people out of good reviews, that seems a totally different subject to me. That is shameful and people have every right to be upset. An over the top promotion is one thing, promoting out and out lies is another.

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Evasive

What's wrong with taking pics with hot women and having a night on the town, paid for by EA?  People have thin skin...

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Righteous Fury

You have just finished listing prime examples that these companies are simply up to their old tricks, and you try to play it off as if it proves just the opposite? Where did you learn journalism, University of Obama Admin?

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Righteous Fury

Just who's ass are you trying to stick your nose up, anyway?

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arkweld

The only thing EA got wrong was the entry qualifications. If the prize had been the same but the competition involved something more bland like a Street Fighter tournament or "make your own wand", there are few people who would have complained. Because the fact is ... gamers like boobs and girls with hardly any clothing. That's why Olivia Munn is popular, Dead or Alive make a franchise out of virtually nothing and every female video game protagonist wears a thong as armor. Any male gamer who says they don't appreciate a hot girl in tight clothing is most likely lying for morally superior effect.

EA can't win in this case. Gamers want to be addressed like everyone else and not as outcast nerds, but balk at the same marketing tactics that companies use to address young males for other products like beer, cars and sports. And this is no different to many marketing campaigns ran by other companies in those areas.

Do EA get gamers? If you mean do they see them as the same regular young males who like boobs that everyone other company aims for, then yeah, EA get gamers exactly.

The alternative is that EA see gamers as socially-awkward nerds with a handful of books and taped-up glasses. You know, like the majority of the outside media does.

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WindowsXP

EA has had it comming for some time now. I wish they could just vanish :<

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Trooper_One

What Eidos did was no more different than what Sony tried to pull for their new releases in theatre - they had actors pretending to be normal audience giving rave reviews - turn them in to commercials.

 Night out with the babes?  I don't find that offensive - let me have them if you don't want that!

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Muerte

A. Did anyone win?

B.  Where are the pics?

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nekollx

 Meh it's EA. King of Piracy Trojens. They'd have to pay me to rebuild my trust.

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