Byte Rights: From Orphans to Captives

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tkid124

First we will deal with the false idea that Google’s only job is to make its "shareholders richer". A company’s purpose is "to give the customer what they want at a profit." Larry R. O'Neal, Ph.D., Associate Professors of Marketing, Nelson Rusche College of Business, Stephen F. Austin State University, Nacogdoches, Tx. A profit is vital; a company can't serve a consumer if it is out of business.

So big bad old Google is trying to make its shareholders rich, actually the article misplaces the blame if this deal does go through. Google actions lead me to see an issue in its future; it wants to become to the internet what Adobe was to PDF, almost everything. Yes there was Foxit Reader, and a few others, but Adobe cornered the market, kind of like Microsoft. Adobe like Google doesn't charge, Adobe unlike Google has handed off the PDF format standards to the ISO.

So if Google is blame free, for now, then who should we send the big angry mob at (after they are done with AGI and congress), why not the publishers.

 -Who agreed to the deal?
 -Who agreed for just a cut of the action?
 -Who's job is it to insure that their customers get the best service at the best price?

The publishers. Google is headed towards having a majority share of the market, it must be careful in its future deals with the instability inside the court room, all of its decisions must be based upon the knowledge that it takes one judge and a trash lawsuit to destroy the company, it's stock, and all the work it has contributed, (best email, best search, best homepage) to the internet culture.

So Miss Norton if you have an issue with Google being wise, granting access to its customers in a new format, you are anti-business. If you like I have an issue that they are now the only one to be able to grant this access, get mad at the right people, those darn publishers.

Preston A. Vickrey
Marketing Junior
Nelson Rusche College of Business
SFASU, Texas

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shellpc

I think she makes a good point.

 A company's first duty is to its shareholders, not public interest. Its a bit scary that a company would have exclusive rights to how something like this is digitally distributed.

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roninnder

I could do with less articles from this moping communist.

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plaskon

And her writing style is clunky to read.

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