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The Dell Adamo was the closest thing the PC world had to a Macbook Air competitor, but after almost two years of lackluster sales, the company has finally announced it is officially retiring the Adamo brand in favor of a not yet announced replacement. Two years ago when the Adamo first hit the market, the ultra-portable landscape was very different place. Netbooks were only just starting to catch on, and the original Macbook Air was way more under-powered and over-priced than it is today.
According to Eweek the spirit behind the original Adamo brand will live on with new super-thin laptops coming down the pipe, but will fall under existing branding such as the Inspiron, XPS, etc. The elimination of the Adamo brand comes on the heels of a November announcement which saw the downsizing of the department responsible for the ultra-portable’s creation, a team lead by former Dell executive Ron Garriques. This was a team put together by Dell to help re-invent their consumer offerings, an effort that also saw to the creation of the Dell Streak.
While it is sad to see the Adamo die off, I think we can all agree we would much rather see more affordable ultra-portable options sooner, rather than later.
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mralexosborn
February 13, 2011 at 10:53pm
I can't imagine why an overpriced, underpowered laptop wouldn't sell well.
The Air sells so well because all people do with it is blog and upload pictures to their Tumblr. Unfortunately function is the prevailing factor of purchases of Windows users as opposed to beauty and form factor.
Matt_Rapp
February 13, 2011 at 8:50pm
I'd be interested if the replacement was reasonably priced, had an ~100GB SSD, Sandy Bridge proc and a metal body... but that might just be pie in the sky talk for now.
