Let's for a moment put aside the recent Snow Leopard debacle involving lost data due to a bug in the OS. And while we're overlooking things, we might as well disregard the multitude of positive reactions Windows 7 has received, which is still nearly a week away from being released. None of it matters, because Apple plans to continue its relentless advertising assault against Windows-based PCs.
According to BusinessWeek, Apple is prepared for the Windows 7 launch with a series of "Get a Mac" ads that will air at the same time. Whereas some of the criticisms coming from the Apple camp might have been justified during Vista's forgettable reign, what could the rival OS maker possibly have to say about Windows 7?
"It will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and iPhones. And look for it to poke fun at Microsoft making XP owners go through an arduous process to upgrade to Windows 7 -- one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs," BusinessWeek wrote.
It's an interesting tactic, but we're not so sure Apple's message will resonate as loudly as it did when Vista made it all too easy to go on the offensive. Think about it for a moment - is a somewhat bothersome upgrade process for XP owners really enough to sway consumers over to OS X? Phil Schiller, Apple's senior VP for Worldwide Product Marketing believes it is.
"Any user that reads all those steps is probably going to freak out," Schiller stated. "If you have to go through all that, why not just buy a Mac?"