Apple Posts Snide Apology to Samsung on U.K. Website

Paul Lilly

Worst. Apology. Ever. That's the only way to describe to Apple's court ordered message on its U.K. website, in which the Cupertino company was forced to post a month-long 'advertisement' clarifying that Samsung did not infringe on any of its patents. Apple lost an appeal that would have negated the need to post a public apology of sorts, so it resorted to a backhanded explanation of events instead. Here's the gist of it.

Apple made good on the court's order to publicly clarify that, as far as the High Court of Justice of England and Wales is concerned, Samsung's Galaxy Tab 10.1, Tab 8.9, and Tab 7.7 aren't infringing on any of the company's patents. Immediately after, Apple went on a tirade, quoting a portion of the judge's ruling that explains how Samsung brand devices simply aren't as cool as Apple's product line. Here's the snippet:

"The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design."

"The informed user's overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

Apple didn't stop there. In the same ad, Apple makes it clear that it's a forced apology and brings up verdicts in other parts of the world (Germany and the U.S.) where Samsung was found guilty of the same claims.

"So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad," Apple states on its U.K. portal.

Apple and Samsung have been duking it out in various courts around the globe over patent claims. Here in the U.S., Samsung was found guilty of essentially copying the look and feel of Apple devices and ordered to pay around a billion dollars in damages . The U.K. ruled differently , saying Samsung didn't infringe on Apple's patents, further ordering the Cupertino outfit to "correct the damaging impression" Apple gave Samsung by running advertisements in print and on the Web saying that Samsung was in the clear. The above is Apple's interpretation of that ruling.

What do you think about Apple's so-called advertisement/apology?


An earlier version of this story credited Apple with making the remarks that actually came from the judge presiding in the U.K. trial. While Apple didn't make those remarks, the company did repost them on its court ordered announcement.

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