cut their Q4 iPhone production
proposal drastically from what they had originally planned, according to a report by Freidman Billings Ramsey analyst Craig Berger. Having originally set out for a 10 percent drop, recent data suggests that production could drop more than 40 percent.
This data however, doesn’t necessarily reflect a significantly slowing iPhone demand. While the production is slowing down, iPhone shipments won’t be 40 percent lower.
Lowered production numbers could have a lot to do with the hurting economy, and the fact that Apple deliberately produced an excess of iPhones in Q3 to help provide some excess supply.
According to Berger, “…iPhone production plans are being revised lower suggests that the global [macroeconomic] weakness is impacting even high-end consumers, those that are more likely to buy Apple's expensive gadgets, and that no market segment will be spared in this global downturn. This is a negative signal for global demand, in our view.”
Image Credit: Apple, Inc.