Apple announced on late Friday that it’s Ping Social networking service has hit 1 million users since its launch 48 hours ago. Few doubted that the service would be an instant hit since, like Google Buzz, it was shoehorned into existing products that we are forced to use everyday.
According to Apple “One-third of the people who have downloaded iTunes 10 have joined Ping,“ said Eddy Cue, vice president of Internet Services. “As many more people download iTunes 10 in the coming weeks, we expect the Ping community to continue growing.“
It will be interesting to see if Ping catches on in any meaningful way, but it has a number of interesting limitations to overcome. Anyone who tried out the service since launch will know that unless you’re a Lady Gaga or Yo-Yo Ma fan most of your favorite artists have yet to establish a profile. This is likely because of the veil of secrecy maintained around all Apple products, but they would have been far better off risking an information leak than unveiling a service that many will try once, get frustrated with and never return to.
We are also left scratching our heads as to why we need to use iTunes to check our feed, haven’t these guys heard of a web browser? Time will tell if they can iron out the kinks, but can we at least agree iTunes did not need any more features?