AOL Revamps Email with "Project Phoenix"

Paul Lilly

Following the launch of the new is an ambitious new email system currently code named " Project Phoenix ." This represents AOL's attempt at reinventing AOL Mail which, among other things, will bring a unified inbox into its new bag of tricks.

"Email remains one of the most vital communication tools despite all of the new sites and apps available to consumers today," said Brad Garlinghouse, President of AOL's Consumer Applications Group. "There is still so much innovation to be done in the space and Project Phoenix is just the tip of the iceberg. We see a huge opportunity to disrupt email in a big way. AOL is the company that brought everyone online, and now we're making it simpler and more enjoyable to be there."

AOL claims its email business drives 45 percent of the company's page views, so as you can imagine they're taking Project Phoenix very seriously. Completely redesigned and built from the ground-up, the new mail system includes a bunch of feature additions, including a Quick Bar (send emails, IMs, or text messages and update Facebook and Twitter), email aggregation (send and receive messages from nearly any provider, including Gmail, Yahoo, and Hotmail), a Smart View system that displays things like photo attachments and maps as thumbnail pics in the right-hand sidebar, and more.

Project Phoenix is currently by invite only, which you can sign up for here . Video preview below.

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