The mobile phone market boasts worldwide sales growth of 29 percent year-over-year to reach 180 million units. Smartphones are expected to account for 37 percent of global handset sales by 2012 with forecasted revenue of $191 million by 2012. So, what does that have to do with PC’s?
Analysts think that PC makers want a piece of that huge growth action . The growth percentages mentioned above are already far above that of worldwide PC sales numbers and outside of Apple, few PC makers have been able to cash in. Although, “PC vendors will find it difficult to simply use existing supply chains and channels to expand their presence in the smart phone market,” according to Roberta Cozza, principal analyst at Gartner.
Despite the difficulties, it is inevitable that more PC manufacturers will dip their toes into the success of mobile markets even though it is a very different ocean. Acer, Asus and Toshiba have all announced smartphone launches and this trend is expected to continue.