Analyst: EA to Charge for "Very Long" Game Demos

Paul Lilly

Nothing is set in stone just yet, but according to analyst Michael Pachter, Electronic Arts is planning to charge gamers for what he describes as very long game demos.

"The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009's Battlefield 1943," Pachter explains. "A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price."

The revelation came during an analyst visit to Electronic Arts' Redwood City headquarters, in which Pachter met with EA Group General Manager Nick Earl. According to Pachter, Earl describes the extended demos as a "low-cost marketing tool."

"EA's view is that the PDLC costs a lot less to develop (essentially, it's the first few levels of the full-blown game), and they have the opportunity to fix whatever needs to be fixed in the packaged product that is released a few months later, whether than entails doing more of what people like or doing less of what they don't like," Pachter said. "It sounds like a brilliant strategy to me."

And to us it sounds like paying to beta test a product, which we suppose would be brilliant if EA manages to pull this off.

Image Credit: EA

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