AMD Reportedly Gearing Up to Sell Radeon-branded Line of SSDs

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btdog

I waffle back and forth on whether this is a good move. Diversification seems to be the new trend in business, so in that sense it's a good move. On the other hand, this is a very competitive market and with prices falling, margins are razor thin or in some cases non-existent. Can AMD come in as basically a middleman (buy from competitor X, add $Y upcharge to repackage same product with AMD moniker and sell for a profit) and make it worthwhile...? Doubtful, but I'll wait and see.

What I would really like to see is AMD re-focus its efforts on competing in the mid-to-high range CPU market. Not top-of-the-line, but something that would offer some competition to Intel's i5s and i7s. Huddy? Are you listening?

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WarpathPS

Ahh yes SSD's the Iomega Zip Drives of our time. I am using a UEFI bios with an old sata 2 7200rpm HDD that boots into windows into windows 8.1 in about 9 seconds. Why would I need an SSD that sports capacity of a drive from 2002 exactly? Oh wait, I don't. There are Hybrids that are very quick, affordable, and the capacity craps on the face of an SSD, so why would I need an SSD? Oh wait I don't. The new Zip Drive...I mean SSD and its fans remind me of the idiots who bought the first 36gb raptors in 2003 and were like "bro I'm gonna use this for an OS and a normal HDD for everything else". Sound familiar? When an SSD competes at the price point of a mechanical HDD, then it can be taken seriously as a desktop HDD or laptop for that matter.

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LatiosXT

Well, might as well feed the troll since I'm bored.

Zip drives die prematurely if you cough on them. SSDs will take punishment that HDDs can't.

Windows 8.1 boots up really fast on a hard drive because of hybrid boot. Take that out and you're down to the normal 30 seconds.

Hybird drives only work as intended if you keep running the application.

SSDs will win out over loading times of everything else, regardless of what you put on it, as well as program responsiveness.

But yeah. With a combination of RAM caching and Hybird Boot, there kind of is a little less need for SSDs.

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BlazePC

Trolololol

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jraschke11

I just realized there is no way you could be serious. So 10/10 for trolling.

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jraschke11

You are a complete idiot if you think using an SSD has anything to do with boot times. It literally transforms the entire computing experience. Probably the single greatest usability upgrade in the history of modern computers. It's about instantaneous application launches; programs opening as fast as you can click them. No more splash screens or loading screens on programs or video games or anything else. Clearly you don't understand what an SSD even does.

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AFDozerman

They now sell CPUs, GPUs, RAM, and storage? Knowing AMD, we'll soon have an entire computer on one 300mm die.

Might not be bad to have a holistic chip that has onboard storage connected directly to a DDR L3, come to think of it... so long as they can keep thermals under control.

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jtrpop

"expected to have a four-year life expectancy". No thanks, I'll stick with Intel or Samsung with a 5 year warranty, not 4 year life expectancy.

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BlazePC

Compared to the 3 year warranties of many a SSD, what's the problem?
Use an AMD branded SSD for a secondary (or even third) drive, reserve the highest possible TBW metric capable products for your OS.

It is usage, not warranties that matters in end. And endurance testing pretty much demonstrates that warranty number can be pretty deceiving. Google 'tech report endurance'.

Haven't we learned anything from the hard drive industry yet? ...

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WarpathPS

Yes we have learned that SSD's were crap in 2008 and they are crap now.

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Joji

Two questions.

1. SSDs die out and no longer work after 5 years?

2. SSDs were crap in 2008? How so?

Sincerely,
A noob

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chaosdsm

#1 - SSD's do have a limited lifespan, but it's not a set amount of time, but rather NAND as a 'general' rule of thumb has a limited number of Program/Erase cycles it can endure before it can no longer hold data reliably. Unless you're intentionally writing mass amounts of data to your SSD every day, even a cheap 120GB SSD will theoretically last 7 - 10 years or more depending on daily usage.

#2 - All SSD's were NOT crap in 2008, that's just a gross generalization... somebody probably bought an SSD, back in 2008 had a problem with it & decided all SSD's are crap. Intel & Samsung both had good SSD's back in '08, and late in '08 Intel launched the first "great" SSD with the X25 series. However, they were damned expensive, even by todays standards, & when compared to the SSD's released in the last 12 months... yes they were all 'crap'.

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USraging

Ok.. tell me if I am wrong, but I thought OCZ sold off the company?

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Innomasta

They just got bought. OCZ is now working under Toshiba; their new Gworious Weadah. The controller choice in this AMD SSD actually makes me think OCZ/Toshiba is making this drive for AMD.

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Cyk0

So what next? R5 HDD's and R9 PCIe SSD's? Hopefully the price to performance will shine even if its not the fastest. That has always been a hallmark of AMD.

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Chad727

As with many AMD products, pricing will determine if it's worth throwing money at them. They haven't exactly put their money where their mouth is over recent years and if they do, it's after leading their customer (me) down a frustrating path.

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vrmlbasic

If they were the PCIe drives that use the new, post-AHCI, setup then I'd be more interested ;)

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drchoi21

what's next R9 Dual SSD on PCIex16 that has to be cooled by water?

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LatiosXT

All they need is a PSU and a case and someone can build and entirely AMD system.

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benvoliothefirst

Or the better option... AMD can build the whole thing for me! (PEOPLE. For PEOPLE.)

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BlazePC

Hey, if they use quality components and price it right, I'd say "why not?". Especially if they see the market poised to grow substantially which I think is a fair assessment. Rebranding is fine by me if it's good stuff ...

Bring it !

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Innomasta

Barefoot controller: sounds like AMD is having OCZ/Toshiba build their drives for 'em. Might as well diversify I suppose.

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Timberbeast

I think they are spreading them selves to thin. They are over reaching.

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Cyk0

Just like Asus is over reaching. Dammit!