AMD Revives ATI Brand for New FirePro Card

Paul Lilly

Wait a minute, didn't AMD take the ATI brand behind the shed and give it the Old Yeller treatment ? Sort of. Barring a special edition throwback or a mulligan of sorts, you won't ever see a new graphics card in the home desktop market carrying an ATI label, but AMD is still using it for some of its professional cards, including the ATI FirePro V5800 DVI, one of two new graphics cards geared for the workplace (the other being the AMD FirePro 2270).

"Because of their superior power consumption and multi-dispaly capabilities, solutions based on the AMD FirePro 2270 and ATI FirePro V4800 DVI deliver strong value for financial, medical, and corporate workstation environments," said Janet Matsuda , general manager, AMD Professional Graphics. "With the AMD FirePro family, we continue to demonstrate our focus on enhancing productivity through an enhanced visual experience."

The AMD FirePro 2270 ( $150) is AMD's only low-profile, passively cooled, dual-display, triple set support solution graphics card, while the ATI FirePro V5800 DVI ($470) boasts added muscle to drive two high-resolution dual-link DVI displays. Both cards are available now.

Image Credit: AMD

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