AMD Details Multifaceted Mobile APU Strategy

Paul Lilly

AMD attempts to change with the market.

The rapid shift to mobile seems to have caught x86 chip makers off guard, but on the bright side for Advanced Micro Devices (AMD), this tectonic shift in technology represents a new opportunity to perhaps do things differently than before. Maybe the outcome will be different, maybe not, but either way, we have an early look at AMD's agenda for the changing market place, and it starts with "Temash."

Temash

Temash is AMD's solution for touch tablets, notebooks, and hybrids less than 13 inches in size. According to AMD, it's Temash-based APUs (Accelerated Processing Units) offer the best graphics of any SoC (System-on-Chip) on the planet and is part of its "Elite Mobility" platform.

"The performance of Elite Mobility APUs will reset user expectations for what they can do in tablets and hybrids," AMD explains.

Compared to its 2012 platform, AMD's Elite Mobility APUs for 2013 offer up to 212 percent more performance with less than half the power consumption. And compared to Intel's CloverTrail parts, AMD says Temash has several advantages, including application acceleration through GPU compute, DirectX 11 support, high-speed SATA support, support for up to two USB 3.0 ports, 8GB system memory support, and more.

AMD announced three Temash APUs, including the A6-1450 (four cores clocked at 1GHz base/1.4GHz max, 2MB L2 cache, DDR3L-1066 support, 8W TDP) with Radeon HD 8250 graphics (128 Radeon cores, 300MHz base/400MHz max clockspeed); A4-1250 (two cores clocked at 1GHz, 1MB L2 cache, DDR3L-1333 support, 8W TDP) with Radeon HD 8210 graphics (128 Radeon cores, 300MHz); and A4-1200 (two cores clocked at 1GHz, 1MB L2 cache, DDR3L-1066 support, 3.9W TDP) with Radeon HD 8180 graphics (128 Radeon cores, 225MHz).

Kabini

Moving up to AMD's Mainstream APU platform, we have Kabini. AMD is pitching Kabini as the first x86 quad-core SoC for entry-level and mainstream systems with best-in class graphics on the level of consoles. These consist of two A-Series APUs, including the A6-5200 (four cores, 2GHz, 2MB L2 cache, 25W TPD) with Radeon HD 8400 graphics (600MHz) and A4-5000 (four cores, 1.5GHz, 2MB L2 cache, 15W TDP) with Radeon HD 8330 graphics (600MHz), and three E-Series APUs, including the E2-3000 (two cores, 1.65GHz, 1MB L2 cache, 15W TDP) with Radeon HD 8280 graphics (450MHz), E1-2500 (two cores, 1.4GHz, 1MB L2, 15W TDP) with Radeon HD 8240 graphics (400MHz), and E1-2100 (two cores, 1GHz, 1MB L2 cache, 9W TDP) with Radeon HD 8210 graphics (300MHz).

Richland

AMD's "Elite Performance" tier is where its Richland APUs take residence. These parts purportedly offer up to 71 percent better graphics performance than Intel's Core i5 line while still being able to run up to 10+ hours while resting and 7.5+ hours surfing the web, AMD claims. These chips are destined for elite ultrathins.

Here's a look at the Richland parts and their respective specs:

Between Temash, Kabini, and Richland, AMD seems to have all of its mobile bases covered, now it's just a matter of whether or not it can bring them home to consumers.

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