Amazon on a Roll, Sells "Millions" of New Kindle Devices

Paul Lilly

Amazon doesn't usually like to reveal sales figures on its Kindle platforms, but that didn't stop the e-tailer from sending out a 'Thank You' letter to customers for the success of its third-generation eBook reader.

"Thanks to you, in just the first 73 days of this holiday quarter, we've already sold millions of our all-new Kindles with the latest E Ink Pearl display," Amazon wrote in the letter. "In fact, in the last 73 days, readers have purchased more Kindles than we sold during all of 2009. We're grateful for and energized by the overwhelming customer response."

Reading between the lines, we can figure Amazon has sold at least two million latest generation Kindles. Could it be much higher than that? Only Amazon knows for sure.

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