In July, Amazon set the cat among the pigeons by remotely deleting digital copies of two George Orwell books from Kindle readers. It took the deplorable step after it realized that unauthorized copies of Orwell’s Nineteen Eighty-four and Animal Farm were being sold on the Kindle Store. The ensuing hullabaloo haled Amazon into admitting its stupidity. Jeff Bezos, Amazon Founder and CEO, issued a formal apology in an attempt to pacify enraged Kindle users.
Although all remote-deletion victims have already been issued refunds, Amazon is now trying to mend fences with indignant Kindle owners. It has offered to either return the deleted books – along with the annotations they may have contained - for free to affected Kindle users or to present them with gift certificates or checks worth $30 each. “If you do not wish to have us re-deliver the book to your Kindle, you can instead choose to receive an Amazon.com electronic gift certificate or check for $30,” the company said in an email it sent to Kindle owners on Thursday.
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