Starting today, you can now gift Kindle books to anyone with an email address, regardless if they own a Kindle or not, Amazon announced . And while it may seem cruel to gift your Kindle-less nephew an eBook, you can remind him that Kindle Books can be read on a number of devices, including Android phones, BlackBerry, iPhone/iPod/iPad, PC, and Mac. Of if you're intentially being cruel, buy him a game for that PlayStation 3 console he doesn't have and then ask to borrow it so you can play it on yours.
"We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift," said Russ Grandinetti, Vice President, Amazon Kindle. "We're making this functionality available in time for the holidays to offer an easy, stress free holiday shopping for anyone -- not just Kindle owners."
Books in the Kindle Store are now accompanied by a "Give as a Gift" button. You're then asked to a provide an email address and can optionally leave a personalized message up to 300 characters.