Amazon Gets Taste of Success with Kindle, Wants to Build More Hardware

Paul Lilly

Whether or not Amazon ever expected its Kindle line to be as popular as it has become is irrelevant. The point is, Amazon got a taste of success in the hardware market, and according to a report in The New York Times, the online vendor craves more.

The NYT points out that the job board for Lab 126, the division of Amazon behind the Kindle phenomenon, has a bunch of job postings related to electronics hardware. Of course, these could simply be for next-gen Kindle devices, but is Amazon up to something more?

Citing "peoeple with direct knowledge of the company's plans" who aren't at liberty to speak publicly on the matter, and therefore asked to remain anonymous, the NYT reports that Lab 126 is looking at building other kinds of hardware beyond the Kindle.

"Jeff's original goal for the lab was to build a range of other devices," said one person, referring to Jeff Bezos, Amazon's founder and chief executive. "There was talk of music players and other electronics."

Do you think it's a good idea for Amazon to look beyond the Kindle? What kind of hardware, if any, do you think Amazon should produce? Post your thoughts in the comments section below!

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