Amazon Enters Casual Games Market by Acquiring Reflexive Entertainment

Pulkit Chandna

Amazon has agreed to acquire casual web gaming company Reflexive Entertainment . The move marks the internet behemoth’s foray into casual gaming. Reflexive was constituted in 1997 and is stationed in Orange County, California. Reflexive is working on a game development and distribution service called Reflexive Arcade.

The Reflexive Arcade service will be restricted to only PC, Mac and web-based games. The true motivation behind this particular acquisition is not yet known. The two companies haven’t made the details of the transaction public.

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