Amazon Bumps Up Kindle Royalty Rate to Publishers

Paul Lilly

Amazon is forking over a larger slice of the Kindle pie to some publishers, the online e-tailer announced this week. Starting December 1, 2010, magazine and newspaper publishers will receive a 70 percent chunk of the retail price for each item sold.

"We are constantly working at improving the Kindle magazine and newspaper experience for both customers and publishers," said Peter Larsen, Director of Kindle Periodicals. "Building on the recent introduction of Wi-Fi-enabled Kindles and the upcoming availability of newspapers and magazines on Kindle Apps, we're pleased to add an increased revenue share and a great new tool for making Kindle better and easier than ever for publishers."

That 70 percent royalty rate applies so long as customers can read the title on all Kindle devices and applications, as well as in all geographies for which the publisher has rights. And for orders delivered via Amazon's Whispernet service, Amazon said it will share the delivery costs with publishers.

Around the web