426 items sold per second with a 9-second average Mayday response time.
The holidays were more than kind to Amazon this year. The online retailer has announced that they sold over 36.8 million items on Cyber Monday alone—that’s 426 items sold every second. The news doesn’t stop there, Amazon’s Mayday button had a 9-second average response time on Christmas Day.
Amazon’s Kindle Fire HDX comes with a Mayday button that puts users in contact with Amazon tech support pretty much immediately at anytime, on any day. The official promise is human contact within 15 seconds, but they’ve outdone themselves with the 9-second average despite the holiday.
"We set a goal for ourselves to have a response time of 15 seconds or less when a customer tapped the Mayday button—we're proud to say that on Christmas Day we met this goal, with an average response time of just 9 seconds," said Dave Limp, vice president of Amazon Kindle.
The press release also mentions some of the company’s favorite Mayday calls which range from carolers singing to Amazon technicians, to a girl who accidentally hit the button and screamed at seeing a person on-screen.
What do you think of the Mayday button? Is it just a marketing gimmick? Tell us in the comments.