Activision's CEO Wants You to Pay for Videogame Cut-Scenes

Nathan Grayson

You know, Activison CEO Bobby Kotick, maybe we were wrong about you. You've said some pretty ridiculous things in the past, but now you've gone and mentioned a StarCraft movie. Perhaps its time we learn to forgive and forge... wait. What did you just say? Sorry, what?!

"If we were to take that hour, or hour and a half [of StarCraft II cut-scenes], take it out of the game, and we were to go to our audiences for whom we have their credit card information as well as a direct relationship and ask, 'Would you like to have the StarCraft movie?', my guess is that ... you'd have the biggest opening weekend of any film ever," he said during Bank of America Merrill Lynch's Media, Communications & Entertainment Conference (via Gamasutra ).

"Within the next five years, you are likely to see us do that. That may be in partnership with somebody, it may be alone," he added.

Oh, but that's not all. Instead of hitting the big screen, Kotick plans to put these suckers online, where he hopes the other kind of sucker – you know, the kind far richer in wallet than common sense – will spend up to $20 or $30 to watch them. So basically, he wants to charge more for less.

We could fill an entire book with ways this idea could go horribly wrong, but instead, we'll sum it up with one word: Youtube .

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