Acer Undaunted by Apple, Aims to Rule the Tablet World

Paul Lilly

If nothing else, give Acer credit for having all the confidence of a prize fighter going up against an opponent half his size, even when that opponent is actually much, much bigger. Such is the case with Apple, which currently owns the tablet market, but not for long, according to Acer CEO Gianfranco Lanci.

At a press conference in New York, Acer revealed its near-term tablet roadmap strategy, and also talked a little bit about where the company sees itself in 2-3 years. According to Lanci, that's how long it will take Acer to become the world's largest tablet player, claiming more market share than Apple, Samsung, and every other company making a bid in this emerging market.

"While the iPad has gained successful sales performance and good market response, Apple is centered around the U.S. market with a significant leading status, but its competitive strength may not play out in emerging and other markets," Lance explained. "This is the opportunity for Acer. Sales of iPad pushed forward very fast initially, but have slowed down in the past few weeks."

In fact, Lanci doesn't even view Apple as its biggest threat, saying "Samsung is a main rival and will continue to be so."

Read more of what Lanci had to say here .

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