At some point, you have to think Acer will become a major player in the emerging tablet market, just as the company blitzed the netbook segment full force. But perhaps wisely, the PC maker has, for the most part, taken a wait-and-see approach.
In the coming months, look for Acer to start selling two or three tablet PCs as it now looks to move beyond netbooks, ComputerWorld reports .
"They are aimed at phasing out netbooks," said Lu Bing-hsian, sales manager at Acer Taiwan. "That's the direction of the market.
Acer isn't ditching the netbook market completely, but will shift its focus to basic models and cut back on the number of shipments. As for the tablets, Acer plans to tap into Intel's Sandy Bridge platform coupled with Google's Android OS. According to Acer, these powerful 10-inch slates will run faster than Windows-based laptops.
Acer got in touch with us to reaffirm that it is not phasing out netbooks, hinting that Lu Bing-hsian may have been misquoted.
"According to recent statement from Sales Manager based in Taiwan, Acer Inc. confirms that the company is not aiming to phase out netbooks in favor of tablets," the company told us. "Mobility, which has always been part of Acer’s DNA, finds a new form of expression in the range of tablets on offer, which feature various display sizes and models designed to fit different kinds of usage scenarios. Acer recognizes that the computer market is changing: As PCs are no longer used to only create content but are more and more becoming consumption tools, new devices and new form factors are appearing. This means the range of devices available to users is getting wider and tablets are just another piece of the mosaic. Therefore they will find their space next to netbooks and notebooks, without taking over."