Debt problems in Europe have prompted Acer to increase its focus in other territories in 2012, which will include Brazil, India, Indonesia, and other emerging markets. Acer appears particularly interested in increasing its brand in Brazil, where the OEM aims to ship 1 million PCs by the end of the year, or twice the volume it shipped in 2011.
Industry sources tell DigiTimes Acer will "significantly increase" its shipments to Brazil starting in the second quarter of 2012. One of the challenges of doing business with Brazil is dealing with high customs duties on imported PCs. To get around this roadblock, Acer, along with other vendors, ship components and barebone PCs built in China to Brazil and let local OEM partners piece them together.
Hewlett-Packard is the biggest player in Brazil, followed by local vendor Positivo. By doubling its efforts in the area, Acer could nip away at HP's overall market share, which seems to be the goal. Acer recently said it was going into attack mode in 2012 with a barrage of Ultrabook models and aggressive pricing, as opposed to its strategy in 2011, which was to sit back and defend its market share.