Don't point the finger at Acer or Asus if Intel's Ultrabook initiative fails to gain traction. These are the same two companies largely responsible for popularizing netbooks a few years ago, and now the two are turning their attention to the Ultrabook category. Both companies will look to ship 200,000 Ultrabooks a month in the fourth quarter.
DigiTimes is hearing from upstream component makers that Acer and Asus are both targeting the IT market. This makes sense given that these are the folks who will most likely be able to justify spending $900 to over a grand on a thin and light notebook loaded with high end technologies and long battery life.
Lenovo and Toshiba are also gearing up to mass produce Ultrabook models by the end of the year, and so is HP, which is currently trying to figure out what to do with its Personal Systems Group. Dell is one of the few holdouts that hasn't yet shown a willingness to jump on the Ultrabook bandwagon.
Image Credit: Acer