3D Movies Account for Third of Box Office Revenue

Paul Lilly

There have been a ton of 3D movies released to theaters in recent times, and it's pretty easy to see why. Consumers are buying into it, plain and simple. According to a study released by The International 3D Society (I3DS), 3D flicks generated 33 percent of total domestic box office revenue since the release of Avatar on December 18.

Naturally Avatar claimed the lion's share of 3D revenue, but it's not the only movie cashing in providing viewers about 2 hours of three dimensional fun. Clash of the Titans, How to Train Your Dragon, and Alice in Wonderland have all contributed to the surprising revenue numbers, and when combined with Avatar, these four flicks alone have generated $1.2 billion in US ticket sales.

"This is truly remarkable performance in that out of 127 general market films released, just four 3D movies captured 33 percent of the total dollars so far this year," said I3DS President Jim Chabin.

What's more, 3D movies have been No. 1 at the box office 10 out of 14 weeks so far in 2010, or over 70 percent of the time.

Around the web